Agenda At A Glance
Please note: This agenda does not contain session descriptions. Download the full program for complete conference details.
| DAY ONE: PRE-CONFERENCE SUMMIT | WEDNESDAY, 12 OCTOBER | |
| INNOVATION AT RETAIL SUMMIT | |
8:30 | Registration |
| 9:15 | Opening Remarks from Summit Chairperson |
| 9:45 | FEATURED SESSION Reinventing the Hypermarket to Create Value María José Fuertes García, Business Intelligence, CARREFOUR |
| 10:30 | Morning Networking Break |
| 11:00 | Mobile Goes Shopping: The Impact of the World Wide Web & Smart Phones on Shopping Behavior Ricardo Rubio Gonzalez, Head of Research Europe, YAHOO! |
| 11:45 | How to Use Brand to Influence the Shopping Journey Mike Weber, Head of European Analytics, INTERBRAND |
| 12:30 | Lunch |
| 13:30 | Building an Integrated Marketing Strategy to Revolutionize the Consumer Gardening Experience in Developed Markets Nicola Lelli, Global Head Strategic Marketing Consumer, SYNGENTA |
| 14:15 | Facebook's Role in the Path to Product Purchase Kathy Dykeman, Measurement and Insights, EMEA Lead, FACBOOK |
| 15:00 | Networking Break |
| 15:30 | Branded Storytelling to the Basket: Mapping a New Conversation in Store Ales Kernjak, Director, Global Store Concept, PUMA RETAIL |
| 16:15 | Winning at the Cash Zone: The Role of Impulse in 21st Century Checkouts Andy Page, Category Management Lead, WRIGLEY COMPANY UK Kim Maclarty, Category Development Manager, WRIGLEY COMPANY UK |
| 17:00 | End of Summit |
| 17:30 | KICK-OFF KEYNOTE Customer Insights that Matter Patrick Barwise, Professor of Marketing and Management, LONDON BUSINESS SCHOOL & Co-Author of BEYOND THE FAMILIAR |
| 18:30 | Meet & Greet at Hotel Lobby Bar (enjoy the first round of drinks on us) |
| DAY TWO: MAIN CONFERENCE | THURSDAY, 13 OCTOBER | |
7:00 | Registration & Morning Coffee |
| 8:00 | Official Welcome from Conference Chairman |
| 8:30 | KEYNOTE Engaging with the Future Differently – Igniting Breakthrough Innovation by Rethinking Organisational Hierarchy Josephine Green, Trends Expert, Speaker and Consultant, BEYOND 20:21st CENTURY STORIES |
| 9:30 | Morning Networking Break |
| 10:00 | KEYNOTE Life Beyond the Store: Understanding Your Customers in their Consumer Lives Maria Sealey, Head of Customer Insight, TESCO |
| 11:00 | KEYNOTE Yes! – Proven Ways for Marketer Researchers to Become More Persuasive Noah Goldstein, Professor, UCLA ANDERSON SCHOOL OF MANAGEMENT and Co-Author, YES! |
| 12:00 | Lunch |
| Sessions are 40 minutes in length with 5 minutes in between to transition to next session. | ||
| Track 1: REVOLUTIONARY RESEARCH PRA CTICES | Track 2: RETAIL ACTIVAT ION | |
| 13:00 | Shopping in 2010: Are We Facing the End of Brick & Mortar Retail? Lies Ellison-Davis, Global Director, Shopper Marketing, FRIESLANDCAMPINA | Navigating and Solving for Paths to Purchase in a Digital World Zoe Ruffels, Director, Global Shopper and Retail Insights, Consumer & Market Knowledge, PROCTER & GAMBLE |
| 13:45 | Habits, Decisions and Increased Sales Barry Lemon, Global Head, Retail & Shopper, TNS | Meeting their Needs at Retail: Segmentation Based Insights to Evolve the In-Store Experience Dr. Thomas Peck, Director, Consumer Insight, MCDONALD'S EUROPE |
| 14:30 | Networking Break | |
| 15:15 | Sell More – Shopper Decisions and How to Elicit Spontaneous Purchases Thomas Hertle, Division Manager, Shopper Research/Test Markets/Brand & Communication Research, GFK CUSTOM RESEARCH Florian Klüsener, Category & Trade Marketing Manager, SARA LEE COFFEE & TEA GERMANY GMBH | Using Shopper Research to Develop World Class Retail Designs Ted Mager, VP Global Retail Concepts - Sport Style, ADIDAS AG Mark Pingol, VP, ENVIROSELL |
| 16:00 | Mapping the New Purchase Decision Journey: Identifying the Critical Points of Influence for a Brand Today Cesar Montes, Chief Strategy Officer, G2 EMEA | Working More Collaboratively with Customers Helen Bennie, Shopper Planning Manager, BRITVIC PLC |
| 16:45 | Shopping in Tough Times...Illustration from the Greek Market Louis-Michel Barbotin, President Shopper Insight, SYMPHONYIRI GROUP | Who is Afraid of the Shopper? Magz Fallon, Head of European Shopper Marketing, COCA-COLA ENTERPRISES EUROPE GROUP |
| 17:30 | END OF DAY KEYNOTE Retail Trends that Will Shape the Future of Consumer Spending Susanna Kempe, CEO, WGSN | |
| 18:30 | Cocktails & Conversation | |
| DAY THREE: MAIN CONFERENCE | FRIDAY, 14 OCTOBER | |
| 8:00 Morning Coffee | |
8:30 | Welcome & Recap of Day 1 |
| 8:45 | KEYNOTE Winning Her Wallet by Meeting Her Mind Christopher Gray, Psy.D., Vice President, Shopper Psychology, SAATCHI & SAATCHI X |
| 9:30 | KEYNOTE Practical Applications of Neuroscience in the Shopping Environment Professor Gemma Calvert, Managing Director, NEUROSENSE LIMITED |
| 10:15 | Networking Break |
| 10:45 | KEYNOTE The 5 Shares: New Objectives for Shopper Marketers to Bring Great Brands to Life Bryan Gildenberg, Chief Knowledge Officer, KANTAR RETAIL Bryan Roberts, Director of Retail Insights,KANTAR RETAIL |
| 11:45 | KEYNOTE Everything is Local, Even if You're Global: Understanding What Customers Expect from a Local Store Florian Knauer, Managing Director, ROSSMANN HUNGARY TRADING LTD. |
| 12:30 | Lunch |
| 13:00 | Sweets, Tea & Java in Exhibit Hall |
| Sessions are 40 minutes in length with 5 minutes in between to transition to next session. | ||
| Track 1: REVOLUTIONARY RESEARCH PRACTICES | Track 2: RETAIL ACTIVATION | |
| 13:30 | New Channels for Searching, Shopping and Sharing Anne Marie Davis, Practice Leader, DATAMONITOR in partnership with VERDICT RESEARCH | Global Truths of Shopper Marketing Alison Chaltas, EVP, GfK INTERSCOPE Sarah Gleason, VP, GfK INTERSCOPE Bernd Larsen Linde, Director Global Trade Marketing, LEGO |
| 14:15 | Using Virtual Store to Understand Shelf Dynamics Rich Scamehorn, Chief Research Officer, INCONTEXT SOLUTIONS, LLC | Understanding the Customer & Building Loyalty in Central Europe Jon Beill, Country Head – Czech & Slovakia, DUNNHUMBY Monika Labudikova, Marketing Director, TESCO CZECH REPUBLIC |
| 15:00 | End of Conference | |