| ACTIVATION

Navigating and Solving for Paths to Purchase in a Digital World
PROCTER & GAMBLE - Zoe Ruffels, Director, Global Shopper and Retail Insights, Consumer & Market Knowledge |
Meeting their Needs at Retail: Segmentation Based Insights to
Evolve the In-Store Experience
MCDONALD'S EUROPE - Dr. Thomas Peck, Director, Consumer Insights |
Using Shopper Research to Develop World Class Retail Designs
ADDIAS AG - Ted Mager, VP Global Retail Concepts - Sport Style
ENVIROSELL - Mark Pingol, VP |
Beyond Listening: Transforming Consumer Insights into Real
Action at Retail
DEBENHAMS PLC - Marianna Dougherty, Strategy Analyst |
Global Truths of Shopper Marketing
GFK INTERSCOPE - Alison Chaltas, EVP
GFK INTERSCOPE - Sarah Gleason, VP
LEGO - Bernd Larsen Linde, Director Global Trade Marketing |
Understanding the Customer & Building Loyalty in Central
Europe
DUNNLUMBY - Jon Beill, Country Head – Czech & Slovakia
TESCO CZECH/SLOVAK - Monika Labudikova, Marketing Director |
Working More Collaboratively with Customers
BRITIVIC PLC - Helen Bennie, Shopper Planning Manager |

To review descriptions of these sessions, download the program now.
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