There's a reason SIA is the most trusted conference brand for championing the activation for research at retail and the annual voice of the industry event.
We create an event that's 100% unique, practical and on target with exactly what you need whether you're a researcher, marketer or category leader.


The foundation lies in the strategic value of customer and shopper insight as an innovation driver and brings all the key players together to shape the future of retail. Understanding needs, trends, purchasing behavior and changing viral social and mobile lifestyles of your consumers is what matters most.


While other events include research as a theme, this event is 100% dedicated to Insights for reinvention at retail uniquely bringing together the RIGHT SPEAKERS, the RIGHT TOPICS at the RIGHT TIME. Understanding needs and translating those needs into innovation drives sales. That's what collaboration is all about.

Suppliers, retailers and their partners share the stage showcasing best practice with zero tolerance for commercialism from the podium.


This year's theme mirrors industry practice. Decisions are no longer limited to the store and understanding them holistically has never been more important.

• Tesco, the world's second largest retailer unveils breakthrough research on how they're applying out of store customer insights to improve the shopping experience.
• Carrefour, Europe's biggest retailer, inventors of the hypermarket, reveal how their customers are responding to their most ambitious turnaround plan –
  reinventing the hypermarket
• Facebook, the world's largest social network, on the role of Facebook in today's consumer shopper journey.
• Procter & Gamble, the #1 global FMCG leader, shares new skill set marketers and researchers need to solve paths to purchase in today's digital world.