Institute for International Research

This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

• Click the title of the session
• You can choose to view the file online or save the file to your computer
• You can print the files and add them to your other conference materials

 

Wednesday, July 19, 2006
SYMPOSIUM: LEVERAGING SHOPPER SEGMENTATION TO MODIFY & REFINE YOUR STRATEGIC INITIATIVES

9:00AM - U.S. Consumers:Today and Tomorrow
Gina Martin, Wachovia - Download Presentation

11:45AM - Finding Fringes & Niches in Consumer Groups to Market: Developing New Profitable Ways to Win at Retail
Stuart F. Bedford, Sherwin-Williams - Download Presentation

1:45PM - Innovations in Retail Loyalty Programs: Acquiring and Growing Best Customers
Mike Reynolds, Parago - Download Presentation

2:30PM - Serving the Baby Boomer Generation: What Does the 50+ Market Want in a Shopping Experience?
Tracy Needham, AARP - Download Presentation

 

Friday, July 21, 2006
MAIN CONFERENCE

1:15PM - Innovations in Insight Collection Track
FEATURE – A Virtual Perspective on Shopping Behavior
Christopher Brown, SIMON DELIVERS
Steve Lauder, SIMON DELIVERS - Download Presentation

2:10PM – Retail Collaboration & Trends Track
Improving Brand Performance at Retail
James Sorensen, SORENSEN ASSOCIATES - Download Presentation

 

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Taking Action Track
Leveraging Shopper Insights for In-Store Solutions & Customer Leadership
Ben Ball, DECHERT-HAMPE & CO.
Ray Jones, DECHERT-HAMPE & CO. - Download Presentation

 

Shopper Insights: Organization, Resource Allocation & Performance with Key Retailer
Gunnard Johnson, TNS Bill Bishop, WILLARD BISHOP - Download Presentation