6th Annual Shopper Insights in Action
Event Information
Agenda Day Two: Main Conference
Thursday, July 20, 2006
| 7:00 | Registration | ||
| 8:00 |
Welcome & Opening Session from the Conference Chair Unilever's Trip Management Research for Hispanics: More Food Skills + Very Smart Shoppers = Unique Retail Challenges Michael Twitty, Unilever Shopper Insight, UNILEVER |
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| 8:45 |
KEYNOTE Wendy Liebmann, Founder & President, WSL STRATEGIC RETAIL; Co-Author, "How America Shops" |
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| 9:45 | Break in the Exhibit Hall | ||
| 10:15 |
KEYNOTE Christie Frazier-Coleman, Senior Vice President, Marketing & Public Relations, BASHAS' INC. (winner of Progressive Grocer's Retailer of the Year Award) |
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| 11:00 |
RETAIL PANEL
Panelists:
Peter Kohutanycz, Director, Consumer Insight, STOP & SHOP Christie Frazier-Coleman, Senior Vice President, Marketing & Public Relations, BASHAS' INC.
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| 12:00 | Lunch | ||
| 1:00 | Dessert & Coffee in the Exhibit Hall | ||
| 1:15 |
Shopper Insights: Organization, Resource Allocation & Performance with Key Retailers Gunnard Johnson, Vice President, Managing Director - Shopper Insights, TNS Bill Bishop, President, WILLARD BISHOP |
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| Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between sessions for switching. Attend sessions in any track you like. Listen. Learn. Enjoy. | |||
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INNOVATIONS IN INSIGHT COLLECTION Track Chair: TBA |
TAKING ACTION Track Chair: TBA |
RETAIL COLLABORATION & TRENDS Track Chair: TBA |
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| 2:10 |
Managing Data from Different Sources: Making Sense of It All David Newman, Vice President, Insights,PEPSICO | Where Do We Go From Here? Building the Organizational Brain Through Insights
Claire Quinn, Director of Shopper Marketing, THE COCA-COLA COMPANY | FEATURE The Power of In-Store Design & Communications: Motivating the Customer to Purchase Wendy Drumm, Chief Creative Director, CVS/PHARMACY |
| 3:05 |
Leveraging In-Store Ethnography to Get to the Deep Insights You Need Melinda Wooten, Former Consumer Insights Manager, E&J GALLO WINERY | Trifecta: How Shopper Insights Can Create Wins for Consumers, Retailers and Manufacturers
Michael Ferrara, Senior Vice President, Customer Marketing, COTY | Reinventing Category Captaincy: How Brands Can Use Shopper Insights to Build Sales, Profits and Relationship Value with their Retail Customers
Bruce Vierck, Vice President, RTC Sara Cantor, Retail Planner, RTC |
| 3:50 |
Break in the Exhibit Hall |
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| 4:20 |
Contextual Marketing: Manufacturers & Retailers Working Together to Create Category Growth Michael L. Howatt, Vice President, Strategic Consulting & Analysis, SYNOVATE AMERICAS Sheila Couvington, SYNOVATE AMERICAS | Understanding the Hispanic Shopper: Matching Levels of Acculturation with Retailer Strategies
John Dranow, President Dard Neuman, Senior Vice President Sandra Weinstein Bever, Director of Operations for Shopper-Centric Research, SMARTREVENUE John Carter, Business Intelligence Manager, Marketing Shaving & Beauty, PHILIPS DAP NORTH AMERICA |
Putting Your Insights into Action: Operationalizing & Commercializing the Data Jon Troy, Manager, Customer & Competitive Insights, MCNEIL CONSUMER & SPECIALTY PHARMACEUTICALS |
| 5:15 |
Finding the Magic Formula: Automated Test Stores for Real-Time Shopper Insights Dr. Rajeev Sharma, Founder & CEO, VIDEOMINING CORPORATION | The Transition from Category Management to Aisle Management: A Tough Evolution!
Michael Terpkosh, Director of Category Management Development, SUPERVALU INC | A Method to the Madness: Understanding Why Consumers Do What They Do at Retail
Madeline Temple, Director, Consumer Strategist, Fashion/Retail, ICONOCULTURE |
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