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| 7:00 | Registration & Morning Coffee |
| 8:00 |
Welcome from the Symposium Co-Chairs
Peter Hoyt, Executive Director, In-Store Marketing Institute
Peter Breen, Managing Director, Content, In-Store Marketing Institute
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| 8:15 |
The Power of the Store as a Marketing Vehicle
Peter Hoyt, Executive Director, In-Store Marketing Institute
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| 9:00 |
FEATURE Creating the Store of the Future: Leveraging Technology and Innovation to Build the Ideal Shopping Experience
Raymond R. Burke, E.W. Kelley Professor of Business Administration, Director, Customer Interface Laboratory, Indiana University
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| 9:45 | Refreshment Break |
| 10:15 |
Digital Signage: Ensuring Your Creative is a True Extension of Your Brand
Pat Hellberg, Director, Brand Design Media Group, Nike
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| 11:00 |
FEATURE Being Cool with Gen Y in the Store: What Makes Teens Brand Loyal?
Karen Meskey-Wilson, Vice President & Director, Store Design & Merchandising Standards, JC Penney
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| 11:45 |
FEATURE Measuring and Leveraging In-Store Media
Herb Sorensen, PhD, President, Sorensen Associates
Tim Cano, Director, Category Management Analysis & Market Research, Bi-Lo
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| 12:30 |
Lunch
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| 1:45 |
Interactivity: A Revolution is Brewing in Retail
Clive Roux, Senior Director, Philips Design
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| 2:30 |
Winning at the Point of Sale: Using Ethnography to Dictate the Design of Your POS Displays
Mark Polson, Executive Director, Innovation & Business Development, Corporate Management Strategies, Estée Lauder Companies
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| 3:15 |
Networking Break
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| 3:45 |
Consumer Immersion in the Retail Environment
Christi Walters, Principal Owner, Gongos Research
Camille Nicita, Principal Owner, Gongos Research
Jessica Ellickson, Manager, Market Research, Best Buy Co.
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| 4:30 |
Promotions that Drive Consumers to the Store: Using the Mall as a Medium
Rebecca Graf, Vice President, Strategic Partnerships, General Growth Properties
Julie Cameron, Vice President, Retailer Productivity, General Growth Properties
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| 5:15 |
Conclusion of Symposium
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| 7:00 | Registration & Morning Coffee |
| 8:00 |
Welcome from the Symposium Chair
Gina Martin, Financial Economist, Wachovia
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| 8:15 |
FEATURE Segmenting Shoppers Based on Lifestyle: The Power of the Customer-Centric Retail Experience
David Sommers, Vice President, Enterprise Research and Development, Best Buy Co.
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| 9:00 | Refreshment Break |
| 9:30 |
U.S. Consumers – Today & Tomorrow
Gina Martin, Financial Economist, Wachovia
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| 10:15 |
FEATURE Finding Billion Dollar Segments in Mature Categories: Tapping into Trends to Create Seasons 52
Roger Thompson, Senior Vice President, Corporate Strategic Insights, Darden Restaurants
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| 11:00 |
Making Segmentation Actionable
Todd R. Hale, Senior Vice President, Consumer & Shopper Insights, ACNielsen
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| 11:45 |
Finding Fringes & Niches in Consumer Groups to Market: Developing New Profitable Ways to Win at Retail
Stuart F. Bedford, Director, New Business Development, Sherwin-Williams, Consumer Division
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| 12:30 |
Lunch
|
| 1:45 |
Innovations in Retail Loyalty Programs: Acquiring and Growing Best Customers
Jeff Wolf, General Manager, Loyalty Marketing, Parago
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SEGMENT-SPECIFIC SPOTLIGHT
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| 2:30 |
Serving the Baby Boomer Generation: What Does the 50+ Market Want in a Shopping Experience?
Linda L. Fisher, Director, National Member Research, AARP
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| 3:15 | Networking Break |
| 3:45 |
OPEN SESSION
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| 4:30 |
FEATURE Winning with Ethnic Shoppers: Keys to Hispanic & African American Insight Integration
Jandie Lane, Senior Manager, Consumer & Market Knowledge, Multicultural Business Development
Lori Merz, Senior Manager, Consumer & Market Knowledge, Multicultural Business Development
Tiyale Hayes, Manager, Consumer & Market Knowledge, Procter & Gamble
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| 5:15 |
Conclusion of Symposium
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