Institute for International Research

The 6th annual Shopper Insights in Action event will feature more than 60 insightful speakers in a variety of session formats sharing their ideas about understanding consumer behavior at retail, taking action and delivering results. This action-packed and provocative event has been developed based on your feedback. You told us what information you needed to do your job better – we responded by developing a powerhouse program to arm you with new ideas and solutions to ensuring survival in today's competitive retail climate.

DAY ONE: WEDNESDAY, JULY 19, 2006

Take advantage of the full conference experience by participating in these exciting pre-conference activities:

Full-Day Symposia
Sign up for the Symposia and get access to more than 15 sessions led by top retailers, manufacturers and visionaries.

In-Store Media:

Innovative brand manufacturers and retailers are scoring with new in-store marketing techniques and bringing greater efficiency to established ones. However, barriers to in-store effectiveness still frustrate even the most well-run organizations. These sessions – facilitated by leaders from the In-Store Marketing Institute, NIKE, Indiana University, Sorensen Associates, Bi-Lo and Estée Lauder – will discuss the role of in-store marketing, key success factors and barriers, and tips for creating the ideal shopping experience.

Shopper Segmentation:

This multi-speaker symposium will
provide you with the most cutting-edge methodologies for making your segmentation actionable. Don't miss the afternoon segment-specific spotlight sessions focusing on Baby Boomers and Hispanics. These sessions will serve as your roadmap for responding to different types of customers to get the results you're looking for.

Morning Workshop

Relationship Management: Unleashing Shopper Insights:

Attend this practical workshop to learn the current best practices that are being used to improve product quality, identify consumer desires, and strengthen loyalty … the keys to regaining brand and banner dominance.

Afternoon Workshop

Realizing the Full Potential from Shopper Insights:

This workshop is essential for anyone interested in effectively engaging retailers in capturing and leveraging shopper insights. Special emphasis will be placed on innovative in-store applications that are increasing store visits, sales, and shopper satisfaction.

All conference delegates are invited to experience our kick-off keynote presentation …

Kick-Off Keynote

Examining the Cultural Impact of Shopping: This session – led by Harvey Hartman, a nationally recognized expert on American cultural change – proposes expanding the boundaries of shopper insights to encompass the full range of consumer attitudes and behaviors that bear on shopping. It's a provocative presentation that shouldn't be missed.

DAY TWO: THURSDAY, JULY 20, 2006

Rise and shine because today is full of results-focused ideas you can't get anywhere else. We're bringing you more keynote speakers than ever before like Wendy Liebmann, an expert on today's shopper. Morning sessions include unique perspectives from retail leaders from Bashas', CompUSA and Macy's. Shopper insights leader Mike Twitty of Unilever returns as conference chairman, helping you uncover the latest happenings in this ever-changing industry.

In the afternoon, create your ideal learning experience by choosing sessions in one of these three tracks:

IN INSIGHT COLLECTION: INNOVATIONS The most spot-on methodologies and techniques for getting the deepest shopper insights

ACTION: TAKING Because it's what you do with the insights that truly make an impact, these sessions provide tips for getting more actionability out of your research

COLLABORATION & TRENDS: RETAIL Updates on the latest trends in the retail industry and how to infuse these developments into your business to create growth

DAY THREE: FRIDAY, JULY 21, 2006

The final day of the event is full of more high-level content delivered by stellar speakers like Barry Schwartz, an expert on the role of choice in society, as well as Wal-Mart's Simon Langford, who will discuss the power of RFID technology. Don't miss the lively panel discussion about managing the shopper insights process to infuse change. Bring your questions to pose to the panelists. Walk away with new ideas.

Afternoon track sessions deliver more custom-tailored learning opportunities.

Concluding Keynote

Destination to Retail Journey:

Commerce Through Culture and Community: Conclude your experience by learning about the importance of Commerce, Culture and Community in addressing the emerging values of the customer, as explained by one of the most legendary retail designers, Ron Pompei of Pompei A.D., an architecture and experiential branding firm best known for their work with Urban Outfitters, Anthropologie and the Discovery Channel stores. Return to the office with the inspirational and action-oriented ideas you desire.