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Multi-Channel Shopper Segmentation
Wednesday, July 11, 2007 3:45 p.m.
Todd Hale Senior Vice President, Consumer & Shopper Insights ACNielsen Homescan & Spectra

Why and How We Purchase: The Psychology of Shopping Behavior and Consumer Decision Making
Wednesday, July 11, 2007 4:30 p.m.
Dr. Kenneth C. Herbst Assistant Professor of Marketing, Babcock Graduate School of Management Wake Forest University

What's "In-Store" for Retailers? How Shoppers are Driving Change at Retail
Friday, July 13, 2007 10:30 a.m.
Kristin Boyle Director, Market Research American Eagle Outfitters

Beyond Listening: How Giant Is Evolving Consumer Insights into Action
Thursday, July 12, 2007 11:30 a.m.
Sharon Eiswert Director, Consumer Research Giant Food Stores, LLC

Creating Category Growth by Understanding the Three Types of Shopper Motivations
Friday, July 13, 2007 2:20 p.m.
Michael L. Howatt Vice President, Strategic Consulting & Analysis Synovate
Joel Rubinson Senior Vice President, General Manager Solutions Synovate

Best Practices in Shopper Insights: A Case Study Examination of a Shopper Marketing Capability
Thursday, July 12, 2007 5:15 p.m.
Dan Peterson Vice President & Managing Director, Shopper Insights TNS Sorensen
Philip McGee Director, Shopper Insights Campbell Soup Company

The Interaction of Store Design, Shopper Behavior and Category Sales
Friday, July 13, 2007 3:15 p.m.
Herb Sorensen President TNS Sorensen
Mark Heckman Vice President of Marketing Marsh Supermarkets, LLC

In Your Purse: Archaeology of the American Handbag
Friday, July 13, 2007 3:15 p.m.
Kelley Styring Principal, Consumer Strategist InsightFarm, Inc

From Demand to Purchase: Measuring, Modeling, and Managing Shoppability
Wednesday, July 11, 2007 11:30 a.m.
Raymond R. Burke E.W. Kelley Professor of Business Administration, Director, Customer Interface Laboratory Indiana University