Welcome.

This "home" was created for those who have already registered for this event.

We hope to provide you with a convenient place to find all the relevant information you might need to make the most of your experience before, during and after the event.

Check back often for agenda updates, documentation after the event, and frequent new additions to the site.

We value your opinions and want your experience at this IIR event to be unparalleled. Please let us know if there is anything we can do to ensure you have everything you need.

We wish you the best experience imaginable.
The Institute for International Research

On this page:

Hotel 411	Travel	Onsite Tips	Local Attractions
Agenda Updates	Testimonials	Questionnaire

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Hotel 411:

Marriott Downtown Chicago Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611
312-836-0100

Chicago Marriott Downtown Magnificent Mile Soaring 46 stories into the downtown Chicago skyline amid the world-famous shops and restaurants on Michigan Avenue, the Chicago Marriott Downtown Magnificent
Mile rises to every occasion. Whether you're on a business trip, attending a meeting, or just getting away,
the hotel puts you in the middle of it all.

Overlooking the Chicago River, the hotel puts you within walking distance of Navy Pier, Magnificent Mile,
Millennium Park, the Art Institute, the Loop Business District, shopping, dining and entertainment.

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Travel: Book Through The Global Executive:

To arrange for overnight accommodations, please contact IIR's travel partner, The Global Executive. All hotel bookings should be made through The Global Executive's Internet booking site. Please visit www.globalexec.com/iir to make your reservation.

If you need additional assistance, please call The Global Executive at 800-516-4265 or send them an email at conf@globalexec.com. The hotel will not accept individual calls for room reservations at the IIR negotiated rate. Hotel room space is limited so make your reservation early.

The Global Executive 90 Grove Street, Suite 01
Ridgefield, CT 06877
Phone: 203-431-8950 or 800-516-4265
Fax: 203-431-9305
www.globalexec.com/iir or email: conf@globalexec.com

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Onsite Tips:

• If you come with a group, split up to diversify the information you bring back to the office
• Bring plenty of business cards
• Come with an open mind
• To ensure your personal comfort, bring a light jacket or sweater that you can put on or take off if you find the room too cool or too warm
• Speak up and ask questions – it's the best way to get the information you're looking for
• Keep a log of action points that you can implement immediately when you get back to the office
• Complete and turn in your conference evaluation forms – that's the best way to let us know what YOU want
• Take notes – due to confidentiality policies at some companies, full presentations may not all be available on the conference CD

And for events that feature multiple concurrent tracks...

• Read the full agenda beforehand to select which sessions are best for you
• Remember your rights: you can always get up and go to another session if the one you selected does not meet your standards

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Local Attractions:

Chicago
Attractions	Dining	Shopping	Theater	Weather

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Agenda Updates:

New Session Added - PANEL DISCUSSION     

Shopper Insights Driven Category Management: New Tools 

Dr. Brian Harris, Sr. Partner & Co-Founder, THE PARTNERING GROUP

Jon Kramer, Chief Marketing Officer, MEDIA CART HOLDINGS

Gary Long, Vice President of Sales, CPGID Division, BUXTON

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Questionnaire:

We want you to get the most out of this event. Please take a moment to answer these 5 questions and help us help you.

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Testimonials:

"It was an informative, enjoyable conference. Liked the different presentations formats"
- Jacki Litz, Manager, Category Management, Whitewave Foods

"Very engaging presentations that demonstrated full process of collecting insights and moving them into action. I plan to re-apply success strategies to my own business projects!"
- Jennifer Anders, Senior Research Assistant, Procter & Gamble

"Very good, I would love to come back"
- Allison Duncan, Consumer Insights Analyst, Noble

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