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Recommended Reading

Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group

WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.

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Retail Whitepaper Series

Retail Whitepaper Series

Newly available TNS RETAIL FORWARD: Retailing 2015 New Frontiers

2 Retail Whitepapers courtesy of IBM Global Business Services:
-Retail opportunities in a world of extremes: Understanding today's teens and boomers
-Turning shoppers into advocates: The customer focused retail enterprise

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