How do I register? 
Make a note of your priority code, then you can reserve your place in one of 5 easy ways. 

1. Mail your completed form to: Customer Service, IIR – NY P.O. Box 3685, Boston, MA 02241-3685
2. Phone: 888-670-8200
3. Fax your registration to: 941-365-2507
4. E-mail: register@iirusa.com 
5. Register via our secure Web site - click here to get started

How do I pay?
Payments are due within 30 days of registering. Payments may be made by check, Visa, MasterCard, Diners Club or American Express. Please make all checks payable to the "Institute for International Research, Inc." and write the name of the delegate(s) on the face of the check, as well as our reference code: M1915.

If payment has not been received prior to registration the morning of the conference, a credit card hold will be required.

Please note that your registration acknowledgement does not verify payment

What is included in the overall cost for each conference?
This depends on which conference sessions you sign up for.  See the pricing section of the Web site for more details on packages and pricing.

The price does not include your hotel accommodations. 

A special group rate has been negotiated for conference attendees for a limited time. To make your reservation and reserve this special rate, please call 1-800-564-3181 quoting the reference Shopper Insights.  Please make your reservation early as the demand for the group rate is expected to be strong.  Reservations are confirmed on a first come, first served basis and need to be guaranteed with a credit card.

Is there special pricing for retailers?
Yes, please see the pricing section for more information.

What happens if I want to cancel my registration? 

Should you be unable to attend for any reason, please inform IIR IN WRITING by June 27, 2007 and a credit voucher for the full amount will be issued. If you prefer, a full refund less a $395 non-refundable deposit will be issued. No refunds or credits will be given for cancellations received after June 27, 2007.

Substitutions of enrolled delegates may be made at any time. Please indicate upon registration whether you are eligible for a discount. No two discounts can be combined. If, for any reason, IIR decides to cancel this conference, IIR does not accept responsibility for covering airfare, hotel or other costs incurred by the registrants.

Program content subject to change without notice.

Will you keep me updated of any changes to the conference?
Most program changes will be posted on the event site.  To ensure that we can get event updates and changes to you ASAP, please provide your email address.  Better still, why not sign up for our email alerts? This way you will always be among the first to know.  Click here to opt-in to IIR emails

AT THE EVENT
Where is the conference being held and how do I get there?

DATE: July 11-13, 2007
VENUE: Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
312.836.0100

AREA AIRPORTS: 
CHICAGO O'HARE – ORD (The hotel is 15 miles SE)

Driving Directions:
Take-190 East into I-90 (Kenney Expressway) East to the Ohio Street Exit (50B).
Ohio Street is a one-way street eastbound. 
Take Ohio Street to Rush Street.
Turn right on Rush for hotel entrance

Estimated taxi fare is $40 US dollar (one way)

CHICAGO MIDWAY- MDW (The hotel is 12 miles NE)
Driving Directions:
Take Cicero Avenue north to I-55 into I 90/94 West (signs say to Wisconsin). 
Take Ohio Street Exit (50B).
Ohio Street is a one way street eastbound.
Turn right on Rush for hotel entrance.

Estimated taxi fare: $30 US dollar (one way)

What happens when I get to the conference?

Arrival:
When you arrive at the conference please go to the registration desk and collect your badge. Your badge must be worn at all times.

Refreshments:
Morning coffee is available before the conference, a lunch is served around midday and there will be a mid-afternoon coffee break.

Documentation:
A CD-Rom will be distributed onsite that contains all presentations that have been submitted by speakers.  Please note that some speaker's have legal restrictions against distributing their material.  We will make every effort to include as many presentations as possible.

Can you accommodate a food allergy and/or a special dietary requirement?
All dietary requirements can be accommodated by the venue. If you have a specific food allergy or a special dietary requirement, please advise our customer service representatives when making your reservation and we will accommodate you.

What about air conditioning?
With each attendee having their own ‘ideal' temperature for conference rooms, it is not always possible to please everyone. However, if you tend to feel the cold you are encouraged to bring a sweater or jacket to the sessions.

Do I have to reserve the track sessions?
You do not have to stay in one track and can therefore mix and match sessions to design the conference program most suitable for you. We have allocated rooms as carefully as we can to try and ensure that there is room for you, whichever session you choose to attend. However, there may be occasions when an individual session within a track proves so popular that all the seating is taken up. If this occurs, due to strict fire regulations, no further people will be admitted to the session and an alternative session will have to be found.

We cannot reserve seats for you and if you wish to sit at the front, please arrive early at the sessions. We expect the event to be sold out so to ensure latecomers do not disturb any of the sessions please ensure you do not leave gaps when you take your seat. By doing this any vacant seats should be at the back of the rooms making it easy for latecomers to sit down. Thank you!

If you are in a particular session and you find it is not what you expected, you are free to change to another session. However, out of respect for the speaker and other delegates in the room please leave as quietly as possible. If you feel there is some doubt at the start of the session that it is the right one for you, it is advisable to sit at the back or side of the room so you cause minimum disruption if you do decide to leave.

Will there be an exhibition?
Our sponsors are exhibiting from Wednesday PM to Friday PM.

Will I get conference documentation?
Your registration packet contains a CD-ROM with all presentations submitted at the time of going to press. Outstanding presentations will be available on this site as quickly as possible after the conference has ended.

The CD also holds all speaker biographies. Providing the information in the CD-ROM format delivers a significant benefit as you will have access to the material used across all the track sessions, even those you don't attend.

Will I receive an Attendee List?
IIR respects the privacy of our conference attendees and does not distribute full participant details. If you are interested in finding out whether a particular person is attending the conference we will make a full list of the attendees, detailing names, job titles and company, available to view at a central location at the conference venue.

Can I smoke?
Smoking is not allowed in many of the public areas of the hotel and especially not in the keynote or track session rooms. Smoking is allowed outside of the main convention center entrance. Thank you for your understanding.

Is there a Mobile phones area?
Please show respect for the speakers and other delegates and ensure your mobile phone is switched off at all times during conference sessions.  There are plenty of other areas in and around the conference hotel where you can talk on your phone and check messages.

What time does registration open?
The conference registration desks will be open the following times:

8 a.m.- 6 p.m. on Wednesday, July 11
7 a.m. – 5 p.m. on Thursday, July 12
7:30 a.m. – 3 p.m. on Friday, July 13

What's the dress code?
We would like to create an informal atmosphere at the conference so casual business attire is welcomed. However, the main guideline is for you to wear what you feel most comfortable with (whether that be slacks or a 3 piece suit).

Does the venue have access for Wheelchair users?
The venue for Shopper Insights in Action, Marriott Chicago Downtown, has excellent accessibility for wheelchair users and people with limited mobility.

What else can I do while I'm in Chicago?
Visit ChooseChicago.com, the official web site of the Chicago's Convention & Visitors Bureau, Inc. You'll find things to do, visitor's information and a calendar of events. www.choosechicago.com    

Where can I comment on the conference?
Please send us an email to one of the following contacts.

Program Director – Amanda Powers: apowers@iirusa.com 

Marketing Manager - Hinde Liepmannsohn: hliepmannsohn@iirusa.com

Business Development Manager - Jon Saxe: jsaxe@iirusa.com