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Recommended Reading

Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group

WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.

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2006 Conference Presentations

The following presentations are available to download from the 2006 conference. Please fill out the form below to access and download the PDFs.

Wednesday, July 19, 2006
SYMPOSIUM: LEVERAGING SHOPPER SEGMENTATION TO MODIFY & REFINE YOUR STRATEGIC INITIATIVES

9:00AM - U.S. Consumers:Today and Tomorrow
Gina Martin, Wachovia

11:45AM - Finding Fringes & Niches in Consumer Groups to Market: Developing New Profitable Ways to Win at Retail
Stuart F. Bedford, Sherwin-Williams

1:45PM - Innovations in Retail Loyalty Programs: Acquiring and Growing Best Customers
Mike Reynolds, Parago

2:30PM - Serving the Baby Boomer Generation: What Does the 50+ Market Want in a Shopping Experience?
Tracy Needham, AARP

 

Friday, July 21, 2006
MAIN CONFERENCE

1:15PM - Innovations in Insight Collection Track
FEATURE – A Virtual Perspective on Shopping Behavior

Christopher Brown, SIMON DELIVERS
Steve Lauder, SIMON DELIVERS

2:10PM – Retail Collaboration & Trends Track
Improving Brand Performance at Retail

James Sorensen, SORENSEN ASSOCIATES

 


Taking Action Track
Leveraging Shopper Insights for In-Store Solutions & Customer Leadership
Ben Ball, DECHERT-HAMPE & CO.
Ray Jones, DECHERT-HAMPE & CO.

 

Shopper Insights: Organization, Resource Allocation & Performance with Key Retailer
Gunnard Johnson, TNS Bill Bishop, WILLARD BISHOP
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