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Recommended Reading

Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group

WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.

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Speakers by Industry

THE 2007 DREAM TEAM SPEAKER FACULTY…
Bringing you the most compelling applications of insights.

Industry Pioneers, Authors & Academics
  • Michael Silverstein, Senior Vice President, The Boston Consulting Group, Author, "Trading Up" & "Treasure Hunt"
  • Neil Stern, Partner, McMillan|Doolittle LLP, Author, "Winning at Retail"
  • Marshal Cohen, Chief Industry Analyst, NPD Group, Author, "Why Customers Do What They Do"
  • Andy Murray, Global CEO, Saatchi & Saatchi X
  • Kate Sirkin, SVP Global Research Director, Starcom MediaVest Group
  • Greg Warren, Executive Vice President Managing Director, MediaVest Worldwide
  • Raymond Burke, E.W. Kelley Professor of Business Administration, Director, Customer Interface Laboratory, Indiana University
  • Kenneth C. Herbst, Ph.D., Professor of Marketing, Mason School of Business, The College of William and Mary
Food & Beverage
  • John Carroll, Vice President of Shopper Insights & Marketing Solutions, The Coca-Cola Company
  • Adam Dill, Director Category Management, General Mills
  • Sharon Hoeting, Manager, Shopper Insights, General Mills
  • Terrie Wendricks, Senior Director, Shopper Insights & Analytics, Kraft
  • Jeff Swearingen, Vice President, Shopper Marketing, Frito-Lay
  • Michael J. Lanaghan, Manager, In-Store Strategy, Wm. Wrigley Jr. Co
  • Dhruti Patel, Consumer Solutions Manager, Masterfoods
  • Susan LaPointe, Director, Shopper Insights, The Hershey Company
  • Patrick Hare, Director, In-Store Merchandising, Center of Excellence, Kraft
  • David Preston, Group Director, Shopper Marketing, The Coca-Cola Company
  • Phil McGee, Director, Consumer Insights, Campbell Soup Company
  • Karen Boillot, Director of Retail Marketing, National Pork Board Association
  • Eric LeBlanc, Director of Marketing, Tyson Foods, Inc.
Consumer Product Goods
  • Micaela Tiffen, Global Consumer Insights Manager, Schick-Wilkinson Sword
  • Bala Mallela, Director of Shopper Insights, Johnson & Johnson
  • Mike Twitty, Director of Shopper Insights, Unilever
  • Joan Lewis, Consumer & Market Knowledge, Manager, Global Operations, Procter & Gamble
  • Jandie Lane, Manager, Consumer & Market Knowledge, Multicultural Business Development, Procter & Gamble
  • Tiyale Hayes, Manager, Consumer & Market Knowledge, Gillette AP/DO and Body, Procter & Gamble
  • John Carter, Competency Leader, Global Market Intelligence Team, Philips
  • Jon Schlesinger, Director of Retail Consumer Marketing, The Clorox Company
Finance
  • Gina Martin, Financial Economist, Wachovia
Retail
  • Sharon Eiswert, Director, Consumer Research, Giant Food Stores/Tops Markets
  • James Damian, Senior Vice President, Experience Development Group, Best Buy
  • Donna Romeo, Consumer Trends, Strategic Planning and Research, The JCPenney Co.
  • Robin Johnson, Director of Marketing & Brand Development, Food Lion
  • Mark Heckman, Vice President of Marketing, Marsh Supermarkets
  • Michael Perman, Senior Director, Consumer Insights and Consumer Relations, Levi Strauss & Company
  • Rick Webb, Senior Vice President, Store Innovation, Wal-Mart, Inc.
  • Lauren Corning, Director of Merchandising, Peapod, Stop & Shop
  • Loren Cherry, Business Insights Manager, Meijer
  • Caron C. Merrill, Market Research Manager, CVS/pharmacy
  • Kristin Boyle, Director of Market Research, American Eagle Outfitters
Thought Leaders
  • Todd Hale, Senior Vice President, Consumer & Shopper Insights, ACNielsen Homescan & Spectra
  • Todd Belveal, Vice President, Strategic Services, Design Forum
  • Jennifer Hidding, Solutions Architect, Retail and Consumer Package Goods Industry, Fair Isaac Co.
  • Guy Blissett, Consumer Products Leader, IBM Institute for Business Value
  • Kevin Houston, Worldwide Consumer Products Industry Solution Leader, IBM
  • Scott Bennewitz, Worldwide Solution Executive - Consumer Products Industry, IBM
  • Valerie Skala Walker, Vice President, Consumer & Shopper Insights, Information Resources, Inc.
  • Rob Wolf, Executive VP, In-Store Broadcasting Network
  • Keith Chrzan, VP of Marketing Sciences, Maritz Research
  • Scott McCallum, Executive Vice President, General Manager, MARS Advertising
  • Jeff Friedlaender, Vice President, Meyers Research
  • Steve French, Managing Partner, The Natural Marketing Institute (NMI)
  • Bruce Vierck, Vice President, RTC
  • Sara Cantor, Retail Planner, RTC
  • John Dranow, President & CEO, SmartRevenue
  • Dard Neuman, Senior Vice President, SmartRevenue
  • Herb Sorensen, PhD, President, Sorensen Associates
  • Michael L. Howatt, Vice President, Strategic Consulting & Analysis, Synovate
  • Joel Rubinson, Senior Vice President, General Manager Solutions, Synovate
  • Gunnard Johnson, Vice President, & Managing Director, Shopper Insights, TNS
  • Rajeev Sharma, Founder & CEO, VideoMining Corporation
  • Holly Moore, Partner, Yankelovich, Inc.
Non-Profit
  • Sherry Nielsen, Director, Programs and Promotions, Food Certification Program, American Heart Association

 

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