2007 Agenda Preview
THREE Symposia & 1 AM Workshop - Wednesday, July 11
Maximize your conference experience by registering for the full-day symposia or half-day AM workshop. If you sign-up to attend the Symposia, you will have access to all sessions in the three symposia. If you'd prefer to attend a 3 1/2 hour hands-on workshop, you may register for the AM workshop.
THREE tracks - Thursday, July 12 & Friday, July 13
The tracks are organized by discipline. If you are research focused, we encourage you to enjoy the "Innovations in Insight Collection" track. If you want examples of how to use insights and make them actionable, we invite you to experience the "Retail Activation" tracks. Jump around as much as you want. This is your conference to customize.
A INNOVATIONS IN INSIGHT COLLECTIONS TRACK
HIGHLIGHTS – The power of ethnographic research, in-store research methods, data source integration to make strategic ideas actionable, discoveries of how shoppers really shop?
B RETAIL ACTIVATION: IN-STORE MARKETING
HIGHLIGHTS – new point-of-purchase behavioral studies, creating category growth by understanding shopper motivations, transforming the store into a measured medium
C RETAIL ACTIVATION: RETAIL PARTNERSHIPS
HIGHLIGHTS – appealing to consumers' rational and emotional shopping behavior for bottom line results (a retailer case study), the interaction between store design, shopper behavior & category sales