THREE Symposia & 1 AM Workshop - Wednesday, July 11

Maximize your conference experience by registering for the full-day symposia or half-day AM workshop.  If you sign-up to attend the Symposia, you will have access to all sessions in the three symposia. If you'd prefer to attend a 3 1/2 hour hands-on workshop, you may register for the AM workshop.

SYMPOSIA
B. Operationalizing Insights to Create the Optimal Shopping Experience
C. Different Groups, Different Channels: Advanced Practices in Segmentation & Channel Understanding
A. Shopper Marketing, In-Store Media & Metrics Converting Customers into Purchasers through Engagement

THREE tracks - Thursday, July 12 & Friday, July 13

The tracks are organized by discipline. If you are research focused, we encourage you to enjoy the "Innovations in Insight Collection" track. If you want examples of how to use insights and make them actionable, we invite you to experience the "Retail Activation" tracks. Jump around as much as you want. This is your conference to customize.

 A  INNOVATIONS IN INSIGHT COLLECTIONS TRACK
DESIGNED FOR - consumer/shopper insights, market research, category analyst, sales research, research & development, retailers

HIGHLIGHTS – The power of ethnographic research, in-store research methods, data source integration to make strategic ideas actionable, discoveries of how shoppers really shop?

 B  RETAIL ACTIVATION: IN-STORE MARKETING
DESIGNED FOR – marketing solutions, shopper marketing, trade marketing, promotions, merchandising & displays, customer marketing teams, account planning, in-store strategy & solutions, category development, packaging

HIGHLIGHTS – new point-of-purchase behavioral studies, creating category growth by understanding shopper motivations, transforming the store into a measured medium

 C  RETAIL ACTIVATION: RETAIL PARTNERSHIPS
DESIGNED FOR - marketing solutions, shopper marketing, trade marketing, promotions, merchandising & displays, customer marketing teams, account planning, in-store strategy & solutions, category development, packaging

HIGHLIGHTS – appealing to consumers' rational and emotional shopping behavior for bottom line results (a retailer case study), the interaction between store design, shopper behavior & category sales