By using online virtual shopping to recreate the context of a store, Decision Insight tests retail-specific strategies to optimize product assortment, product placement (in store or on the shelf), POP promotions, pricing, and packaging, by category. 

By recreating the retail experience, the process measures what consumers “do” as opposed to what they “say”– basing our research on actual behavior, not appeal or likeness scores. The online virtual environment is essentially like an in-market test but offering faster field time and cost efficiencies without geographic bias. The behavior we measure is validated to actual sales (consistently correlating to IRI/Nielsen in-store sales data at or near .90).

Design Forum is one of a kind. As the retail experience experts of Interbrand, the world's largest branding consultancy, it is the only retail consulting firm to offer shopper insights and analytics in tandem with experience design and implementation. The company's award-winning portfolio spans the globe. Retailers in key channels, such as mass, grocery, drug; CPG firms in beauty, food, beverage; and manufacturers of hard and softgoods use Design Forum's unique combination of tools and real-world expertise to determine their best course of action for growth and execute their program in the store. For more information, visit our website.

dunnhumbyUSA helps US brands and organizations engage more completely and profitably with their customers. We develop customer-based action plans built on integrating "realtime" data insights, creativity, and change capability. By putting the customer first, we help our Clients continually build sales and drive profitability by taking better, quicker decisions about their business. Clients are able to quickly sense and anticipate customer needs, respond better than their competition, and grow brand value at an accelerated pace. Please visit http://www.dunnhumbyusa.com/

Fair Isaac Corporation (NYSE:FIC) is the preeminent provider of creative analytics that unlock value for businesses and industries. The company's predictive modeling, decision management systems and consulting services power billions of mission-critical customer decisions a year. Founded in 1956, Fair Isaac helps thousands of companies in over 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses and enter new markets more profitably. For more information, visit http://www.fairisaac.com

Information Resources, Inc. is a leading global provider of market content, analytic services and Business Performance Management (BPM) solutions to the CPG, retail and healthcare industries. IR's clients include the leading CPG, retail, and healthcare companies in the world.

IR's market content and analytic services provide these companies with market and consumer insights. IR's BPM solutions uniquely combine its breakthrough enterprise analytics software, market content and analytic models to provide a total view of the market and to enable maximum business performance across marketing, sales and operations. IR's solutions enable the consumer-driven real-time CPG and retail enterprise. More information is available at www.infores.com

Ipsos is a global market research company offering a suite of survey-based services in advertising, customer loyalty, marketing, media and public affairs research. Our full-service Interactive Custom (bespoke) Panels are powered by Ipsos’ IAF software and offer a fast and cost-effective way to conduct ongoing research with a proprietary targeted sample population

People can contribute much more to your mission, your business, and your bottom line than you realize. Maritz knows how to harness that untapped human potential. We help you understand, enable and motivate all the people who touch your business: employees, channel partners and customers.

Whether your business is financial, automotive, retail, pharmaceutical, or telecommunications, we have industry experience. This, paired with wisdom from decades of discovering the aspirations and desires that drive human behavior, allows us to create unprecedented results in unexpected ways. We open up new possibilities for success with research, learning solutions and motivation programs. Please visit http://www.maritz.com/

MARS Advertising is a leading independent Shopper Marketing agency specializing in activating both the retailer and shopper perspectives. MARS' goal is to improve the overall experience for shoppers by creating compelling connections between core consumer insights, our clients' brands, and the activities we deploy. The national company, headquartered in Southfield, MI with regional offices in multiple locations throughout the United States, has been building brands through shoppers for 34 years. Please visit http://www.marsusa.com/

MarketTools is the leading technology and solutions provider of Customer Insight Management capabilities for the world's market leaders. Through a unique combination of best-in-class research platforms, 100% accurate global panels, and research innovation, MarketTools enables companies to better identify new opportunities, fuel greater product success, and build customer advocacy. MarketTools' premier portfolio of technology-based insight brands includes Zoomerang,(tm) zTelligence,® CustomerSat, TrueSample,(tm) Insight Networks, Idea Networks and ZoomPanel.(tm) For more information, please visit www.markettools.com

NMI is a strategic consulting and market research company specializing in the health, wellness and sustainability marketplace. Utilizing a diverse mix of proprietary strategic market development tools and methodologies, NMI provides insightful market analysis and strategic planning surrounding new product opportunities, branding, communications, consumer target identification, sales strategy and strategic planning.

RTC helps marketers connect with consumers in the retail medium. We provide a comprehensive range of services and products - retail planning and design, globally integrated manufacturing, program management and logistics, retail technology and store ready solutions - that help our clients activate their retail presence in more than 100 countries. http://www.rtcind.com/

Smart Revenue's Shopper-Centric Research adds to category and consumer knowledge by focusing on in-store shopper behavior. It unifies qualitative and quantitative research by combining proprietary wireless technology and ethnography to a number of shopper areas. Our research produces differentiated insights in shopper segmentation, need states, purchase drivers and highvalue store and shelf hot-spots. Through these critical insights we help drive sales and marketing success. Visit us at http://www.smartrevenue.com/

Six years ago, Synovate was just beginning.  Today we’re the 8th largest research agency in the world with an international network that spans 62 countries.  And we’re still growing.   We’re growing in our shopper Insights practice area by providing our clients with new and innovative approaches to understanding  “How Shoppers Decide”.   We’re growing by utilizing our global Shopper Insights network to share best practices from around the world.   And we’re growing because of the talented individuals that we’ve hired who have a history of innovation and experience in this space.   Let’s grow together.

VideoMining Corporation is the leading provider of real time in-store intelligence for retail. It offers two powerful solution platforms that help boost retail productivity by optimizing all customer-facing aspects of retail strategy and execution. These platforms are built on revolutionary technologies for converting in-store video into actionable information, allowing automatic recognition of over 100 different human behaviors and characteristics. The ongoing in-store intelligence allows retailers around the world to be in constant touch with what's really happening in their stores. Videomining provides retailers with The Power to See More. Visit http://www.VideoMining.com for more information.