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Recommended Reading
Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group
WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.
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Why You Should Attend
- More INSIGHTS - 65+ action-focused compelling speakers
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More ACTION – All speakers will focus on using findings for real change at retail.
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More ACTIVATION –2 of the 3 tracks are dedicated to Retail Activation.
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More CONTENT FOR ALL TEAM MEMBERS- We know the use of insights goes well beyond those in a research function. This year we've expanded the content to address the needs of all members of brand and retail teams that recognize the power of insights and want to learn new ways it can be used to make an impact.
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More SESSIONS – 20 sessions in 3 new in-depth symposia, 2 hands-on interactive workshops discussing Data Management & Retail Charisma, 30 main conference sessions and 3 authors.
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More NETWORKING – Join us for the first Welcome Wednesday Ice Breaker providing a great opportunity to meet and greet with fellow attendees.
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More RETAILER BENEFITS -- For the first time, retailers are receiving a special discount rate. Sponsor your retail partners. Invite them to come to this event to sharpen your pencils together.
- More CASES STUDIES – This year we've asked brands and retailers to share their success stories in the form of case studies. Real people, sharing real action!