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Recommended Reading

Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group

WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.

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Who Should Attend


WHO SHOULD ATTEND?

If you are a manufacturer or retailer trying to better understand the consumer and make customer-centric differences at the store level, this conference is for you.

  • Consumer/shopper insights
  • Market research
  • Category analyst
  • Sales research
  • Research & development
  • Category analysis
  • Marketing solutions
  • Shopper Marketing
  • Trade marketing
    - Promotions
  • Merchandising & displays
  • Customer marketing teams
  • Account planning
  • In-store strategy
  • Category development
  • Packaging
  • Retail strategy
  • In-store solutions
  • Product development
  • Account planning


Retailers with these titles attend:

  • Marketing/ Brand Development
  • Store Design
  • Store Operations/Planning
  • Merchandising/ Buyer
  • Customer Experience
  • Category Management