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Recommended Reading

Whitepaper:
"Defining Shopper Insights: Our Framework of Understanding"
Harvey Hartman of The Hartman Group

WSL STRATEGIC RETAIL VOLUME 14, ISSUE 5
May 2006.
Newsletter written by Wendy Liebmann.

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Agenda Day Three: Main Conference

FRIDAY, JULY 13, 2007

8:00Morning Coffee
8:30

KEYNOTE
Looking Inside Out: Moving the Focus In-Store? Discovering Immense ROI Opportunities with In-Store Media

Kate Sirkin, SVP Global Research Director, STARCOM MEDIAVEST

Greg Warren, Executive Vice President, Manager Director, MEDIAVEST WORLDWIDE

9:30

KEYNOTE
Cutting Edge Retail Concepts- What's Driving Tomorrow's Hot Ideas

Neil Stern, Senior Partner, MCMILLIAN|DOOLITTLE LLP;

Author, "Winning at Retail"

10:30

RETAIL PANEL DISCUSSION
What's "In Store" for Retailers? How Shoppers are Driving Change at Retail.

Moderator: Steve French, Managing Partner, The NATURAL MARKETING INSTITUTE (NMI)

Panelists: Lauren Corning, Director of Merchandising, Peapod by STOP & SHOP

Mark Heckman, Vice President, Marketing, MARSH SUPERMARKETS

Caron C. Merrill, Market Research Manager, CVS/pharmacy

Kristin Boyle, Director of Market Research, AMERICAN EAGLE OUTFITTERS

11:30Break in the Exhibit Hall


Concurrent Sessions Begin. Sessions are 45 minutes each with 10 minutes between session for switching. Attend sessions in any track you like. This is your conference experience to customize. Make it your own. Enjoy.

INNOVATIONS IN INSIGHT COLLECTION

RETAIL ACTIVATION:
In-Store Marketing

RETAIL ACTIVATION:
Retail Partnerships

12:00

Translating Shopper Insights into Design

Greg Silverman, Senior Vice President, Strategy, DESIGN FORUM

Scott Keplinger, Director of Business Insights, PELLA CORPORATION 

Enhance Meat Case Performance through Point of Purchase Behavior

Karen Boillot, Director of Retail Marketing, NATIONAL PORK BOARD

Category Reinvention: Improving Category Performance and Strengthening Brand/Retailer Relationships

Bruce Vierck, Vice President Account Planning, RTC

Sara Cantor, Retail Planner, RTC

12:45
Lunch sponsored by Iconoculture

1:45
Dessert & Coffee in the Exhibit Hall

2:20-3:05

Developing Segmentation Schemes to Create a Customized Customer-Centric Retail Environment

Eric Le Blanc, Director of Marketing, Deli Prepared Foods, TYSON FOODS, INC.

Creating Category Growth by Understanding the Three Types of Shopper Motivations

Michael L. Howatt, Vice President, Strategic Consulting & Analysis, SYNOVATE

Joel Rubinson, Senior Vice President, General Manager Solutions, SYNOVATE

Shelf Optimization: Keys for Winning Big with Less Space

Jane Johnson, Solutions Architect, Retail and Consumer Package Goods Industry,

FAIR ISAAC, INC.

3:15-4:00

Source Integration: Making a Strategic Idea Actionable

Philip McGee, Director, Shopper Insights, CAMPBELL SOUP COMPANY

OPEN SESSION!  If you are interested in speaking in this session, please contact Jon Saxe at jsaxe@iirusa.com

 

RETAIL SESSION
The Interaction of Store Design, Shopper Behavior and Category Sales

Herb Sorensen, President, TNS SORENSEN

Mark Heckman, Vice President, MARSH SUPERMARKETS, LLC

4:00

Conclusion of Shopper Insights in Action 2007. Safe Travels Home.

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