Welcome & Opening Session from the Conference Chairperson Winning at the Store with Shoppers: Taking Shopper Insights down to Store Level to Build Profitable and Winning Marketing and Merchandising Solution

John Carroll, Vice President, Shopper Insights & Marketing Solutions, THE COCA-COLA COMPANY

KEYNOTE
Are You Missing Opportunities to Connect with the New Consumer?

Michael Silverstein, Senior Vice President, THE BOSTON CONSULTING GROUP

Author, Trading Up: Why Consumers Want New Luxury Goods…and How Companies Create Them & Treasure Hunt; Inside the Mind of the New Consumer

MANUFACTURER PANEL
Setting Standards…Is It Possible in the Ever-Changing Shopper Insights World? A Look at How Some Lead Brands are Doing Things the Same and Differently.

Moderator: Jeff Friedlaender, Vice President, MEYERS RESEARCH

Panelists:

Liz Boyd, Senior Manager, Shopper Insights, ANHEUSER-BUSCH

Terrie Wendricks, Senior Director, Shopper Insights & Analytics, KRAFT

John Glace, Director, Shopper Insights, JOHNSON & JOHNSON

Claire Quinn, Director, Shopper Insights, THE COCA-COLA COMPANY

Morning Networking Break in the Exhibit Hall

RETAIL ACTIVATION:
In-Store Marketing

RETAIL ACTIVATION:
Retail Partnerships

RETAIL SESSION
The Power of Ethnographic Research: A Deep Dive into the Customer Shopping Experience

Dr. Donna M. Romeo, Manager of Customer Trends, Business Unity Strategy, THE JCPenney CO.

Transforming the Store into a Measured Medium

Joan Lewis, Consumer & Market Knowledge, Manager, Global Operations, PROCTER & GAMBLE

John Carroll, Vice President, Shopper Insights & Marketing Solutions, THE COCA-COLA COMPANY

RETAIL SESSION
Beyond Listening: How Giant Is Evolving Consumer Insights into Action

Sharon Eiswert, Director, Consumer Research, GIANT FOOD STORES, LLC

12:15
Lunch – Sponsored by MARS Advertising

1:15
Dessert & Coffee in the Exhibit Hall

Leveraging Segmentation to Increase the Power of In-Store Consumer Experience

Susan LaPointe, Director, Shopper Insights,

THE HERSHEY COMPANY

Leveraging Comprehensive Shopper-Focused Research for Strategic Category Plans

Sharon Hoeting, Shopper Insights Manager, GENERAL MILLS

Adam Dill, Director of Category Management, GENERAL MILLS

Putting the Shopper First – What it means and what it does for your company and your retail partnerships

Matt Nitzberg, CPG Practice Leader, dunnhumbyUSA 

How Do Your Shoppers Really Shop? In-Store Research Methodologies for Real-Time Shopper Insights

Dr. Rajeev Sharma, Founder & CEO, VIDEOMINING CORPORATION

Scott McCallum, Executive Vice President, General Manager, MARS ADVERTISING

Jon Schlesinger, Director of Retail Consumer Marketing,

THE CLOROX COMPANY

Michael Perman, Senior Director, Consumer Insights and Consumer Relations,

LEVI STRAUSS & COMPANY

Driving Sales Trip by Trip

Valerie Skala Walker, Vice President, Consumer & Shopper Insights, INFORMATION RESOURCES, INC.

Michael Blyth, EVP and Global Practice Leader, INFORMATION RESOURCES, INC.

Gaining a Holistic Understanding of Your Brand

Keith Chrzan, VP of Marketing Sciences, MARITZ RESEARCH

Activating Shopper Insights to Align Brand and Retail Strategy: Year Two of a Living Case Study

Shopping Alternative Channels for Mainstream Categories

John Dranow, President, SMARTREVENUE

Dard Neuman, Senior Vice President, SMARTREVENUE

John Carter, Competency Leader, Global Market Intelligence Team, PHILIPS Domestic Appliances And Personal Care

5:15-6:00

CONCLUDING KEYNOTE

Best Practices in Shopper Insights: A Case Study Examination of a Shopper Marketing Capability

Dan Peterson, Vice President & Managing Director, Shopper Insights, TNS

Philip McGee, Director, Consumer Insights, CAMPBELL SOUP COMPANY

6:00

Enjoy the well-deserved opportunity to relax and unwind after a full day of conference activities. This is your chance to meet new people, catch up with old friends or peers and discuss highlights from the day. This is the who's who social hour of the year!