WEDNESDAY, JULY 11, 2007 

5:00 Registration for Main Conference

Action vs. Re-Action…Which Do You Want?
Connect with Your Consumers and Make Things Happen

Marshal Cohen, Chief Industry Analyst, The NPD Group;
Author, "Why Customers Do What They Do: Who They Are, Why They Buy and How You Can Anticipate Their Every Move"

In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move. Kick off the conference with this provocative talk about how to not only reaching consumers but truly connect with them.

KEY TAKEAWAYS

• How to connect with the new consumer
  
• Identify what's hot and what's not so hot
  
• Understand what luxury means today - The Highs and Lows
  
• Learn the Formula for Success - Power Branding

Marshal Cohen is chief industry analyst of The NPD Group and a national expert on the apparel, footwear, and accessories markets. He is the company's leading spokesperson on fashion and has followed the latest retail trends for thirty years. Marshal is also one of the foremost authorities on consumer behavior related to shopping habits, demonstrated in his new book, Why Customers Do What They Do. He is widely known within the industry as a reliable source for information on the trends driving consumer behavior, revealing why and how consumers' daily habits affect their purchasing habits. He has appeared on many broadcast news outlets including "Today", "Good Morning America", and regularly on CNBC. He is currently a guest professor at North Carolina State University School of Textiles.

Don't miss this dynamic presentation… it will change the way you think about consumers

6:45 Conclusion of Kick-Off Keynote

7:00
First Shopper Insights "Wednesday Welcome & Ice Breaker"

Conferences are great opportunities for meeting new people and forging new business connections. Directly following the keynote kick-off, why not check out who's already here? Head to the hotel lobby bar for cash bar cocktails and flowing conversation. Here you can meet fellow attendees, unwind after traveling and make dinner plans. This sure beats ordering room service alone. If you're serious about this conference, you don't want to miss out on this ice breaker.