Agenda Day One: Kickoff
WEDNESDAY, JULY 11, 2007
5:00 Registration for Main Conference
Action vs. Re-Action…Which Do You Want?
Marshal Cohen, Chief Industry Analyst, The NPD Group;
In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move. Kick off the conference with this provocative talk about how to not only reaching consumers but truly connect with them.
Marshal Cohen is chief industry analyst of The NPD Group and a national expert on the apparel, footwear, and accessories markets. He is the company's leading spokesperson on fashion and has followed the latest retail trends for thirty years. Marshal is also one of the foremost authorities on consumer behavior related to shopping habits, demonstrated in his new book, Why Customers Do What They Do. He is widely known within the industry as a reliable source for information on the trends driving consumer behavior, revealing why and how consumers' daily habits affect their purchasing habits. He has appeared on many broadcast news outlets including "Today", "Good Morning America", and regularly on CNBC. He is currently a guest professor at North Carolina State University School of Textiles.
Don't miss this dynamic presentation… it will change the way you think about consumers
6:45 Conclusion of Kick-Off Keynote
Conferences are great opportunities for meeting new people and forging new business connections. Directly following the keynote kick-off, why not check out who's already here? Head to the hotel lobby bar for cash bar cocktails and flowing conversation. Here you can meet fellow attendees, unwind after traveling and make dinner plans. This sure beats ordering room service alone. If you're serious about this conference, you don't want to miss out on this ice breaker.