KEYNOTE: RETAIL SESSION
Understand your Customers, Take Action, Be Relentless, Make a Difference.

Rick Webb, Senior Vice President, Store Innovation, WAL-MART

KEYNOTE: RETAIL SESSION
Thinking Inside the Box – How Culture, Customers and the CEO Drive Innovation at Best Buy

James Damian, Senior Vice President, Experience Development Group, BEST BUY

ACADEMIC FEATURE
From Demand to Purchase: Measuring, Modeling, and Managing Shoppability

Raymond R. Burke, E.W. Kelley Professor of Business Administration, Director, Customer Interface Laboratory, INDIANA UNIVERSITY

Patrick Hare, Director, In Store Merchandising Center of Excellence, Customer Development Organization, KRAFT FOODS, NORTH AMERICA

NEWLY ADDED SESSION!

Building Relevance and Engagement with Consumers 

Karin Peterson, Senior Manager, Consumer Insights, KIMBERLY CLARK CORP.

Mark Rhodes, Director, Customer Development, KIMBERLY CLARK CORP. 

12:15
Lunch

KEYNOTE
Shopper Marketing - Building Your Brand in a Retail World

Andy Murray, Global Chief Executive Officer, SAATCHI & SAATCHI X

NEWLY ADDED SESSION!

In Your Purse: Archaeology of the American Handbag

Kelley Styring, Principal, Consumer Strategist, InsightFarm, Inc.

Author, In Your PurseL Archaeology of the American Handbag (to be released July 20, 2007) 

FEATURE
Following The Money: A Trip Management View of Boomer's Shopping Habits Today and Tomorrow

Mike Twitty, Unilever Shopper Insights, UNILEVER

2:30
Networking Break

Checkout Merchandising Strategies that Convert "Browsers" into "Buyers"

Michael J. Lanaghan, Manager In-Store Strategy, WM WRIGLEY JR. CO.

PANEL DISCUSSION      Shopper Insights Driven Category Management: New Tools 

Dr. Brian Harris, Sr. Partner & Co-Founder, THE PARTNERING GROUP

Jon Kramer, Chief Marketing Officer, MEDIA CART HOLDINGS

Gary Long, Vice President of Sales, CPGID Division, BUXTON

FEATURE
Next Generation Ethnic Business Models

Lori Merz, Manager, Consumer & Market Knowledge, Multicultural Business Development, PROCTER & GAMBLE

Tiyale Hayes, Manager, Consumer & Market Knowledge, Gillette AP/DO and Body, PROCTER & GAMBLE

Smart Retail Media: Optimizing Sales Using the Voice of the Shopper

David DeBusk, Vice President, Client Solutions, DS-IQ  

Influencing Consumers with Health Messaging on Food Products

Sherry Nielsen, Director, Programs and Promotions, Food Certification Program, AMERICAN HEART ASSOCIATION

Multi-Channel Shopper Segmentation

Todd Hale, Senior Vice President, Consumer & Shopper Insights, ACNIELSEN HOMESCAN & SPECTRA

In-Store TV: Driving Sales vs. Building the Brand

Herb Sorensen, President, TNS SORENSEN

Jim Deveau, Senior Vice President, Marketing, IN-STORE BROADCASTING NETWORK

KEYNOTE
Why and How We Purchase: The Psychology of Shopping Behavior and Consumer Decision Making

Kenneth C. Herbst, Ph.D., Assistant Professor of Marketing, Babcock Graduate School of Management, WAKE FOREST UNIVERSITY

Tempting the Sweet Tooth of Convenience Store Shoppers

Dhruti Patel, Consumer Solutions Manager, MASTERFOODS USA

James Sorensen, Senior Vice President, TNS SORENSEN

5:15
End of Symposia