Shopper Insights in Action 2007

Event Overview

The most comprehensive event where champion RETAILERS, esteemed BRANDS & industry POWERHOUSES unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail.

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IDEA-MAKERS, ACADEMICS, KEYNOTES
Provocateur Michael Silverstein Senior Vice President, The Boston Consulting Group & Author, "Trading Up" & "Treasure Hunt"	Retail Trend Expert Neil Stern Partner, McMillan\|Doolittle, Author, "Winning at Retail"	Consumer Behavior Guru Marshall Cohen Chief Industry Analyst, NPD Group, Author, "Why Customers Do What They Do"
In-Store Media Maven Kate Sirkin SVP Global Research Director Starcom MediaVest Group	Shopper Marketing Andy Murray Global Chief Executive Officer Saatchi & Saatchi X	Consumer Psychology Kenneth C. Herbst, PhD. Assistant Professor of Marketing, Babcock Graduate School of Management Wake Forest University
CHAMPION RETAILERS
Shopper Experience Rick Webb Senior Vice President, Store Innovation Wal-Mart	Innovations in Store Design James Damian Senior Vice President, Experience Development Group Best Buy	Ethnography Dr. Donna M. Romeo Consumer Trends, Strategic Planning and Research The JCPenney Co.
Linking Store Design & Shoppers Behavior Mark Heckman VP of Marketing Marsh Supermarkets	Revolutionizing Insights Sharon Eiswert Director, Consumer Research Giant Food Stores/Tops Markets	Consumer Behavior Analytics Michael Perman Senior Director, Consumer Insights Levi Strauss & Company
BRAND MAVERICKS
Merchandising Solutions John Carroll VP of Shopper Insights & Marketing Solutions The Coca-Cola Company	Data Source Integration Philip McGee Director, Shopper Insights Campbell Soup Company	Measuring the Store Joan Lewis Consumer & Market Knowledge Procter & Gamble
Anticipating Customer Needs John Carter Competency Leader, Global Market Intelligence Team Phillips Domestic Appliances & Personal Care	Customizing the Shopper Experience Jeff Swearingen Vice President of Shopper Marketing Frito Lay	Shopper Missions Dhruti Patel Consumer Solutions Masterfoods USA

MORE OF WHAT YOU WANT

Indiana University
Anheuser-Busch
American Heart Association
CVS/pharmacy
Kraft Foods
Food Lion
WM Wrigley
Wachovia
Unilever
AC Nielsen Homescan & Spectra
Schick-Wilkinson Sword
Johnson & Johnson
The Hershey Company
Campbell Soup Company, Food Lion
Peapod
Stop & Shop
Meijer
General Mills
Tyson Foods
American Eagle Outfitters
The Clorox Company

INSIGHTS - 65+ action-focused compelling speakers
ACTION - Focusing on really turning insights into action at the store level.
ACTIVATION - 2 of the 3 tracks are dedicated to Retail Activation.
CONTENT for Every Team Member- Expanded content to address the needs of all members in brand and retail that want to leverage insights to make an impact.
ADDITIONAL SYMPOSIA - Sign up for the Wednesday Symposia and get access to 3 distinct top areas as well as two keynotes from Wal-Mart & Best Buy.
SESSIONS - 17 sessions in 3 new in-depth symposia, 2 hands-on interactive workshops on Data Management & Retail Charisma, 30 main conference sessions and 3 authors.
NETWORKING - Join us for the first Welcome Wednesday Ice Breaker providing a great opportunity to meet and greet with fellow attendees.
RETAILER BENEFITS - Special retailer-exclusive price of $795. Sponsor your retail partners. Come to event and sharpen your pencils together.
CASES STUDIES - More success stories in the form of case studies. Real people, sharing real action!

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Event Overview

The most comprehensive event where champion RETAILERS, esteemed BRANDS & industry POWERHOUSES unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail.