SUNDAY, JULY 13, 2008 • THE WORKSHOPS

2 - 5 p.m.

Structuring a Shopper Insights Department to Activate
and Achieve Results

Dan Stanek, Executive VP, TNS RETAIL FORWARD
James Sorensen, Executive VP, TNS SORENSEN
Claire Quinn, Project Director, Shopper Marketing, COCA-COLA
Dave Milka, Shopper Insights Manager, SC JOHNSON 
Jill Boyce, Senior Manager, Shopper Insights, SARA LEE FOODS

Most manufacturers have come to realize the importance of winning at retail. Budgets are being created and Shopper Insights structures are being developed. However, one of the biggest challenges manufacturers have is activating solutions that impact top-and bottom-line growth for their business. A key step to ensuring insights can produce results is an organizational structure that empowers its members to drive business decisions internally with brand and product managers and externally with category managers and customer teams. In this interactive workshop you will learn from other industry professionals what works and what doesn’t work. The goal of this lively session will be to identify the “ideal” organizational structure to maximize results for your organization. Dan Stanek fromTNS Retail Forward and James Sorensen fromTNS Sorensen will facilitate this lively session to ensure you’ll learn:

• Where should shopper insights report into? Marketing? Sales? Research? Etc.
• What is the ideal skill set for a Shopper Insights manager?
• How should budgets be allocated and spent?
• Best practices for collaborating with retail customers
• How to best support global organizations

ABOUT THE WORKSHOP LEADERS
Dan Stanek is Executive Vice President of TNS Retail Forward and directs the firm’s consulting services. He has nearly 25 years of experience in consumer marketing and retailing for Fortune 500 companies. His areas of emphasis include brand strategy, marketing strategy, channel strategy, market positioning, retail concept development, and consumer and shopper insights. During his career, Dan has led and conducted consulting programs with hundreds of leading retailers and consumer products companies including: Bloomingdale’s, Macy’s, Wal-Mart, Hard Rock Café, UPS Stores, Hallmark,AutoZone, Circuit City, CVS, Frito-Lay, Kodak, Lowe’s, Microsoft, World Kitchen, Pepsi, Pfizer and Wrangler.

James Sorensen is ExecutiveVice President of TNS Sorensen and has specialized in Retail and Shopper Insights for more than 15 years. His research specialties include studying shopper behavior and its influences in the store environment, packaging and product research and working withTNS clients to maximize their performance through consumer and retail centric strategies. James’s largest clients include: Kraft Foods, Coca Cola, Safeway,Wal*Mart, PepsiCo, SC Johnson and many others.

2 - 5 p.m.

Leveraging the Power of Shopper Insights

Jim Hertel, Managing Partner, WILLARD BISHOP
Jon Hauptman, Partner, WILLARD BISHOP

In today’s increasingly competitive retail environment, success—and in
some cases even survival—for both retailers and their consumer packaged
goods (CPG) suppliers depends on better understanding and responding to
the ever-changing needs of shoppers.

This in-depth workshop will highlight how retailers and suppliers can work
together to leverage the power of shopper insights for competitive
advantage. You’ll learn:

• Trends – The “Top 10” trends in realizing the full potential from shopper
  insights.
• Best Practices – How best-in-class retailers are applying shopper insights and driving growth at store level.
• Collaboration Strategies – How CPG suppliers can support and engage
  retailers in capturing and leveraging shopper insights.
• The Future – Where the future of shopper insights is headed and implications for trading partners.

ABOUT THE WORKSHOP LEADERS
Jim Hertel leads Willard Bishop’s business development, client service, and strategy - development consulting practice. Throughout his career, Jim has developed insight-based growth strategies for companies such as Anheuser-Busch, Campbell Soup Company, Coca-Cola, Kraft Foods, Purina, and Unilever. Prior to joining Willard Bishop, Jim worked in brand management at Procter & Gamble and led the client service group at Spectra Marketing – the leading targeted marketing and targeted selling services provider in the consumer packaged goods industry.

Jon Hauptman leads Willard Bishop’s retail pricing strategy and shopper intelligence practice areas. He is also a frequent speaker at major industry forums addressing the latest retail trends and their implications for operators across channels. Jon’s insights are regularly featured in major market newspapers and national publications, including The Wall Street Journal and USA Today. Jon’s background includes marketing roles with United Airlines and Dominick’s Finer Foods.