WEDNESDAY, JULY 16, 2008 • CONCURRENT TRACK SESSIONS

Are You Engaging Your Shopper?

Richard Blatt, CEO, POPAI
Martin Kingdon, Director, SheridanGlobal Limited

Are Shoppers Really Deciding In Store?

Mark Berry, Executive Vice President, SYNOVATE

Health,Wellness and Sustainability: What Consumers REALLY think

Todd Hale, SVP – Consumer & Shopper Insights, THE NIELSEN COMPANY
Patti Marshman-Goldblatt, SeniorVice President, NATURAL MARKETING INSTITUTE

Audience Interactive Discussion Making Sense of the New Forms of Measurement. Your Questions Answered.

Moderator:
Jeff Friedlaender, Vice President, MEYERS RESEARCH

Panelists:
George Wishart, Global Managing Director, NIELSEN IN-STORE; Dina Howell, General Manager,-Marketing, Global Operations, PROCTER & GAMBLE; Melanie Solka, Category Development Manager, NINTENDO OF AMERICA

Using Shopper Insight to Drive Category Strategy… The Burt’s Bees Success Story

Paul Price, SeniorVice President, ACOSTA INSIGHTS
Jim Geikie, Vice President Customer Strategy & Marketing, BURT’S BEES

Identifying New Growth Opportunities through Insights- Based Sales Planning

Phil McGee, Director, Shopper Insights, CAMPBELL SOUP COMPANY
Jeremy Bilas, Planning Manager, CAMPBELL SOUP COMPANY

Identifying Growth Opportunities Through Virtual Store Testing

Karin Peterson, Director, Shopper Insights, KIMBERLY-CLARK

Using Consumer Analytics to Drive Customer
Identification, Marketing, Merchandising

Gary Long, Vice President, CPGID Division, BUXTON

Transforming Research and Shopper Insights to Real World Consumer Activation

Matt Germain, Client Executive, ACXIOM CORP.

Consumer in Command: How Digital Media is Changing Consumer Behavior

Tom Kersten, Sr. Manager, Retail Category Development, MICROSOFT

Turning Shoppers into Buyers – Insights, Strategy, Activation

Rob Colarossi, Vice President, Customer Development, CADBURY SCHWEPPES