TUESDAY, JULY 15, 2008 • CONCURRENT TRACK SESSIONS

Quantifying Shopper Interactions: A Platform for Transforming In-Store Marketing

Robert Clancy, Group Manager, Consumer Strategy & Insights, FRITO-LAY NORTHAMERICA
Priya Baboo, VP, Shopper Insights, VIDEOMINING CORPORATION
Dr.Rajeev Sharma, Founder & CEO, VIDEOMINING CORPORATION

Making it Stick: How to Ensure your Shopper Insights become Integrated into Your Company and Your Customer’s Culture

Matt Putnam, Senior Director, Retail and Shopper Insight, HASBRO, INC

RETAILER PERSPECTIVE

A New Approach to Retail by the Numbers

Alex Yakulis, Vice President, Business Development, CROSSMARK

Better Understanding How Your Customers Make Decisions

Keith Chrzan, VP Marketing Sciences, MARITZ RESEARCH
Doug Malcom, Director, Marketing Services, MARITZ RESEARCH

RETAILER PERSPECTIVE

Marketing in Mass - Optimizing Brand Communication in the Club Channel and Being Green about it Too

Mike Ellgass, Director of Private Brands, SAM’S CLUB

Using SKU Rationalization for Better Product
Management

Barbarita Marbelt, Market Research Manager - Ketchup, Condiments & Sauces,HEINZ NORTHAMERICA

Just Because They Like It Doesn’t Mean They’ll Buy It: Developing For Maximum Profit vs. Maximum Appeal

Rebecca Zogbi, Director, Consumer & Brand Insights Group, DUNKIN' BRANDS

RETAILER PERSPECTIVE

Panel Discussion How to Harmonize Pre-Store Consumer Marketing with In-Store Shopper Marketing

Moderator:
John Dranow, SMART REVENUE

Panelists:
Mike Olson, Director of Merchandising, WALGREENS
Stephany Goodnight, Director, Merchandising Support, AUTOZONE, INC.
Marcia Minter, Creative Director, LL BEAN
Louis-Michel Barbotin, President, Global Shopper Insights, IRI

Using Lean Research to Identify Opportunities Faster

Bruce Vierck, Vice President, RTC
Andy Cremer, Vice President, Retail Planning + Design, RTC
Sara Cantor, Retail Planner, RTC

Leveraging Retailers’ Shopper Insights and Shopper Strategies to Drive Manufacturer Growth

Mike Blyth, EVP, Global Practice Leader, IRIANALYTICS

What Traditional Agencies Don’t Want You to Know: Leveraging Retail as Your Best Marketing Tool.

Craig Apatov, EVP, Retail Strategy & Innovation, MILLER ZELL, INC.

Reinventing the Center Store

Dave Milka, Project Manager - Consumer Insights, SC JOHNSON