Symposia
MONDAY, JULY 14, 2008 • THE SYMPOSIA
8:45am – 5:10pm || Sign up for the symposia and gain access to three distinct top areas,
two morning keynote sessions, one concluding keynote.
| Morning of Retail Keynotes | 8:00 | Registration & Morning Coffee |
| 8:45 | Welcome & Opening Remarks | |
| 9:00 | Revolutionizing a Big Box Store through Shopper-Focused Innovation Bob Thacker | |
| 10:00 | Building a Store for the Modern Day Consumer: The Right Visuals, Assortment and In-Store Messaging Jason Feldman | |
| 11:00 | Networking Break | |
| 3:55 | Networking Break |
| TRANSLATING RESEARCH into Retail Solutions | SUSTAINABILITY & CONSUMER TRENDS Understanding the Consumer’s Perspective | SEGMENTING SHOPPERS & Meeting Their Needs |
| 11:30 | ||
The Power of Choice: Building Customer Centricity through Innovative Assortment & Merchandising Solutions Rick Stringer, Director, Customer Leadership Center, CRAYOLA | Consumer Trends in Health,Wellness & Sustainability: Maximizing Shopper Insight Applications Steve French, Managing Partner, NATURAL MARKETING INSTITUTE | Next Generation Models to Win with Ethnic Tiyale T. Hayes, Senior Manager, Consumer & Market Knowledge, PROCTER & GAMBLE |
| 12:15 | ||
Luncheon | Point, Click and Shop: Consumer Trends in E-Retail Donna Daniels, Ph.D, Vice President and General Manager, Retail/Fashion, ICONOCULTURE | RETAILER PERSPECTIVE Segmentation: Translating Shopping Habits of Core Segments into Customized Retail Strategies
Jane Bailey, Director, Marketing Information & Insights, TRUEVALUE COMPANY |
| 2:25 | ||
Leveraging Insights to Drive Platform Activation Suzanne Cheves, Director, Shopper Marketing, CLOROX Jon Schlesinger, Director of Retail Consumer Marketing, CLOROX | The Influence of Green on Consumer Purchase Decisions and How Consumers Evaluate Green Corporate Practices Cate Riegner, Research Director, MEDIA-SCREEN LLC | From Category Management to Shopper Marketing: Using Segmentation to Make it Happen Valerie Walker, Vice President, Shopper Insights, INFORMATION RESOURCES, INC. |
| 3:10 | ||
Using Quali-Quant Research to Focus Your Strategy on the Consumer Peter Mackey, VP of Research, INVOKE SOLUTIONS Rosanne Olken, Manager, Shopper Insights, UNILEVER | Revealing Retail Loyalty in Hot Demographic Segments: Where and Why They Buy Rick Ferguson, Editorial Director, COLLOQUY | Segmenting Shopper Opportunities to Prioritize and Win: Leveraging Multiple Perspectives Karen A. Gryson, Director, Shopper Insights, Global Marketing Strategy & Insights, THE COCA-COLA COMPANY |
Concluding Keynote – Open to All Symposia Attendees
4:25 The Power of Unified Insights: Shopper, Shelf & Package
Bruce Dybvad
President, DESIGN FORUM & Managing Director,
INTERBRAND CINCINNATI
5:10 End of Symposia
MONDAY, JULY 14, 2008 • THE MAIN CONFERENCE BEGINS
5:00 Registration for Main Conference
KICK-OFF KEYNOTE
5:30 Riding Ubertrend Waves in a Post-Modern Retail World
Michael Tchong
Trend Analyst
UBERCOOL
6:30 Conclusion of Kick-Off Keynote
6:30 2nd Annual Monday Mix & Match
Whether your new to shopper insights or have been involved with it for some time, this is
your opportunity meet and greet with fellow attendees. Take part in this networking event
which is open to all attendees. Here you will mix and match with people of all levels and
functions. The goal is to see who’s here, meet new people and swap tips. We ask attendees
to introduce themselves by sharing the number of years they’ve been using insights.
Ready, set, network!