Resource Center

Buxton's CustomerID Blog
Gain the competitive advantage in today's retail world. Visit Buxton's Blog to gain insight into the minds of consumers.

Core Customer Metric Blog
Knowing what is best to measure is key to developing a core customer metric that solidly predicts growth for your specific business. Join this discussion with D. Randall Brandt, Ph.D. for insights.

In-Store Measurements for Transforming Retail
Retail Matters, Mar 2008 \\ By Dr. Rajeev Sharma, Founder & CEO, VideoMining Corporation
Optimize shopper marketing strategies by accurately quantifying and understanding every interaction of the shopper through automated in-store measurement technologies.

Is There A Customer In The House?
CPGMatters, Nov 2007 \\ By Todd Walls, EVP, Buxton
Buxton takes customer analysis to the household level. By tapping the power of digital technology you can reach consumers like never before.

10 Best Practices in Implementing Digital Signage & In-Store Media
ECRM Focus, July 2006 \\ By Craig Apatov, EVP & CMO, and John Walkins, Senior Director, MillerZell, Inc.; and Stuart Kirkpatrick, President & CEO, DDC | Digital Display & Communication

The Green Effect: Shoppers are Turning Green!
Shopper Waypoints^TM, Q1 2008 \\ The Capre Group
SHOPPER WAYPOINTS™ is published quarterly to help you track shoppers and their experiences in retail. Each issue provides insights that uncover WAYPOINTS - markers or points on the figurative "path" of shoppers - which give clues to emerging shopper directions and ways to connect with them.

The HUB Top Ten
the HUB, May/June 2008 \\ By Chris Hoyt, President, Hoyt & Company LLC
Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.

Have suggestions for articles, blogs and other resources?
Email Alissa Mui at amui@iirusa.com with your submission.