Welcome to the 2008 Annual Shopper Insights in Action

Paco Underhill

KEYNOTE SPEAKER: PACO UNDERHILL

THOUGHT-LEADER

REVEALING SHOPPER PSYCHOLOGY
 Paco Underhill
CEO,
ENVIROSELL &
Best Selling Author of “Why We Buy: The Science of Shopping”

The Forces Pulling Shoppers away from Retail Gravity & How to Bring them Back

Renowned as a retail guru, Paco Underhill, is the first keynote to be invited to return to the Shopper Insights program. Paco has spent the last several decades observing, interviewing and analyzing shopper behavior. Over the past year, there has been a whirlwind of economic and environmental changes that have further separated consumers at large from being engaged shoppers. In this dynamic presentation, Paco will share his insight into the changes that have taken place in technology, label, emerging market issues and more. He will reflect on what these changes mean for marketers and manufacturers.

*This will be a jaw dropping session you can’t afford to miss.