SPEAKER ONE-ON-ONES

What retail or consumer trend do
you believe is here to stay?

Healthier eating –The natural/organic trend
- Paul Price, Senior Vice President, Acosta Insights, Acosta Sales & Marketing

None – I think they’re all going to change
- Keith Chrzan, VP Marketing Sciences, Maritz Research

Environmental Sustainability
- Phil McGee, Director, Shopper Insights, Campbell Soup Company

Wellness … personal and planetary
- Jim Geikie, VP Customer Strategy & Marketing, Burt’s Bees, Inc.

Retailers and suppliers that take the time to truly understand the
needs of their customers will continue to lead the marketplace in
sales and productivity
- Matt Putnam, Senior Director, Retail and Shopper Insight, Hasbro, Inc

Retailer consolidation, with a a growing presence of strong
international companies.
- Dave Milka, Project Manager, Consumer Insights, SC Johnson

Aging baby boomer population
- AlexYakulis, Vice President, Business Development, CROSSMARK

Your predication for the retail industry or the way people shop in 2028 or 2058 (please indicate if a 10 or 50 year prediction?)

For 2028: A variety of retail formats including smaller neighborhood formats focused on occasion and trip drivers.
- Paul Price, Senior Vice President, Acosta Insights, Acosta Sales & Marketing

Shopping will be much more local
- Keith Chrzan,VP Marketing Sciences, Maritz Research

50 Years: In 50 years, product offerings will have implications beyond what is in the package. Consumers will have a greater interest in how the product was made and what the company that made it stands for. As a result, they will seek this specialized information from boutique or specialty retailers.
- Phil McGee, Director, Shopper Insights, Campbell Soup Company

People crave excitement, distraction, and engagement. Products and formats that fail to provide meaningful points of differentiation related to those three concepts will become commoditized and pushed into irrelevance by those that do. If all a retailer offers is good price and full shelves and online substitute is an easy choice. If all your product delivers utility then you are ripe for replacement. (This applies to both 2018 and 2058)
- Matt Putnam, Senior Director, Retail and Shopper Insight, Hasbro, Inc

10 year trend - Will we see a “rebirth” of the friendly neighborhood mom & pop store as the shopper continues to become ever more time starved?
- Dave Milka, Project Manager,Consumer Insights, SC Johnson

Store location will be key. Drug stores will replace convenience stores
- AlexYakulis,Vice President, Business Development, CROSSMARK

Your favorite business book?

Profit from the Core, Good to Great, Execution, Failing Forward.
- Paul Price, Senior Vice President, Acosta Insights, Acosta Sales & Marketing

The Halo Effect . . . and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig..
- Keith Chrzan, VP Marketing Sciences, Maritz Research

jack – Straight from the Gut
- Phil McGee, Director, Shopper Insights, Campbell Soup Company

Why We Buy: The Science of Shopping Paco Underhill
- Jim Geikie, VP Customer Strategy & Marketing, Burt’s Bees, Inc.

Raving Fans.
- Matt Putnam, Senior Director, Retail and Shopper Insight, Hasbro, Inc

The Art of War by Sun Tzu
- Dave Milka, Project Manager,Consumer Insights, SC Johnson

Tipping Point
- AlexYakulis, Vice President, Business Development, CROSSMARK

What is the next big thing that will transform
shopper marketing?