MANUFACTURERS: WHAT'S IN IT FOR YOU

If you’re working hard to keep up with consumer and retail trends, as well as understand what technologies and tools are out there to help you do your job better, smarter and faster, this event is for you. You’ll hear presentations that span from data collection through retail activation. As the value of shopper insights continues to be realized, the users of shopper insights has expanded to include a greater diversity of function areas.

At the Show:
RESEARCHERS will enjoy the entire conference. Specifically, they will enjoy the Segmenting Shoppers & Meeting their Needs Summit as well as the Tools & Technologies Track.

MARKETERS which includes those in Category Management, In-Store Marketing, Shopper Marketing, Merchandising,Trade Promotions, etc.will delight in the fact that all presentations focus on the “ACTION”. You’ll especially enjoy the Translating Research into Retail Solutions Summit, the Sustainability & Consumer Trends Summit as well as the In-Store Marketing & Retail Activation Track.

STRATEGISTS including Sales Planning, Trade Planning, Retail Strategy, etc. You enjoy learning how to incorporate shopper insights into your projects. Make sure to sit in on the Campbell Soup & Burt’s Bees presentation. New to Using Shopper Insights? We recommend you attend one half-day workshop on Sunday. This will bring you up to speed on the topic area and will prepare you to get the most value out of the conference.