Hot Topics

HOT TOPICS

SUSTAINABILITY & CONSUMER TRENDS Every organization is faced with what decisions to make when going green and what consumer trends are worth the time and investment. What matters? What should you focus on?	2008 will be the most content-rich program to-date developed for the entire retail partnership team.	NEW RESEARCH TOOLS & TECHNOLOGIES The research-focused folks will delight in analytics-heavy focused presentations on the latest tools and technologies that are being used to understand the shopper.
STRUCTURING A SHOPPER INSIGHTS DEPARTMENT TO ACTIVATE AND ACHIEVE RESULTS One of the biggest challenges manufacturers have is activating solutions that impact top and bottom line growth. Take part in a half day workshop that outlines what works and what doesn’t when it comes to organizational structure. Budget allocation, individual roles and responsibilities, skill sets and reporting models will be discussed.	CENTRAL FOCUS COLLABORATION & RETAIL ACTIVATION	OPTIMIZING ALLIANCES & RETAIL TRENDS Anyone who has attempted shopper insights knows there are a lot of players in the mix… manufacturer internal teams, external teams, retailers, research firms, data houses, agencies, etc. Hear best practices in communicating with the various teams to get greater results, faster.
SEGMENTING SHOPPERS & Meeting their Needs Consumers have more and more choices of where to shop and what to buy, so you have to make it worth their while. Segmenting consumers and planning around a group’s specific needs will help get the attention your brand and retail partners deserve.	TRANSLATING RESEARCH into Retail Solutions Bringing consumer purchasing behavior to life is the purpose of the event. You’ll hear next level shopper insights with better execution and more powerful results.	IN-STORE MARKETING & RETAIL ACTIVATION Marketing & strategic planners will enjoy a multitude of case studies featuring how insights move from paper to action. Step by step examples gives you the know-how to apply insights to next generation category management, sales planning, sku rationalization, merchandising and more.