For over a decade, the SHOPPER INSIGHTS IN ACTION conference has
pushed the industry forward by being 100% focused on activating insights at retail.
This year join us on a strategic quest for holistic HUMAN INSIGHT.

We know that in order to influence, change or unlock new opportunities, it's more than understanding shopping, it's about understanding people.

The #1 Industry Human Insights Focused Event

Every July in Chicago the industry meets to champion the value of activating intelligence for basket growth – and every year the industry works to create common language and share best practices at the Shopper Insights in Action Conference. The industry's most trusted shopper agenda is designed for the entire Shopper Team, with collaborative sessions and practical lessons. Shopper Insights in Action draws more than 700 Shopper Marketers, Research and Insight Executives, Category Leaders and Merchandisers. See how here.