NOT ALL CONFERENCES
ARE CREATED EQUAL.
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
— Maya Angelou
On July 15-17 the best minds in the industry met in Chicago at the 13th Annual Shopper Insights in Action Conference to connect with like-minded peers to discuss radical transformations, uncover new insights and execution strategies and hear mind-blowing future visions from a legendary speaker line-up.
We explored the importance of truly listening to our shoppers and consumers to understand what they really need — moving things beyond transactional. We navigated the new reality that it's not how do we communicate to consumers — it's how do consumers connect with each other. We explored the shift from a fixed path to a fluid path and the increasing uncertainty it reflects with multiple entry points.
Leading motivation strategy and design expert, Dr. Jason Fox created doodles — visually tracking keynote themes and highlights. Exclusive to Shopper Insights in Action attendees, Jason's visual narrative is a tool we offer to help attendees connect with some of the ideas and insights shared through this event. A more comprehensive official executive summary is coming soon.
Remaining true to our ambassadors and new-comers, Shopper Insights in Action brings together the perfect balance of people and content to uncover brilliant examples of shopper excellence and the most future thinking visions.
Conference attendees can continue the conversation on Shopper Connect.