Dina Howell
General Manager-Marketing, Global Operations and Harley Procter Marketer
THE PROCTER & GAMBLE COMPANY

For years, the Consumer has been Boss for Procter & Gamble but that’s becoming the reality for the entire retail segment. There is no doubt that shoppers are in the driving seat but what might the future really hold and how can the retail industry respond to better meet the needs of increasingly discerning consumers. P&G’s General Manager, Marketing, Global Operations, Dina Howell, is one of the world’s foremost experts on shopper marketing and will examine the trends and how to win at the critical First Moment of Truth…when the shopper has the opportunity to choose.

* Don’t miss out on hearing from THE PIONEER of shopper marketing on her vision for what’s next.

Learn more about the Pioneer of Shopper Marketing, Dina Howell

Stew Leonard Jr.
President
STEW LEONARD’S

Stew Leonard is one of American’s most beloved retailers and manages to deliver sales figures that are nearly 10 times the competition per store. In this presentation, Stew Leonard, Jr. shares the secrets of his company's success. It involves practical, usable ideas to build teams, empower employees, continue innovation and total dedication of the team to exceeding customer expectations. Product selection is only one element that works with shoppers. Stew Leonard will share innovations including the design of the physical store and how to complement product selection, assortment and arrangement with his management style stresses flawless execution of the fundamentals as the clear, competitive edge. He calls it S.T.E.W.: Satisfy the customer; work together as a Team; strive for Excellence at everything you do; and get the customer to say WOW.

* Did you know? Stew Leonard’s has been on FORTUNE magazine’s “100 Best Companies to Work For” for the last five consecutive years.

Learn more about Stew Leonard whose riveting presentation
will give you a “back stage” pass to the secrets of a well run retail empire.

Paco Underhill
CEO, ENVIROSELL INC. &
Best Selling Author of “Why We Buy” & “Call of the Mall”

Renowned as a retail guru, Paco Underhill, is the first keynote to be invited to return to the Shopper Insights program. Paco has spent the last several decades observing, interviewing and analyzing shopper behavior. Over the past year, there has been a whirlwind of economic and environmental changes that have further separated consumers at large from being engaged shoppers. In this dynamic presentation, Paco will share his insight into the changes that have taken place in technology, label, emerging market issues and more. He will reflect on what these changes mean for marketers and manufacturers.

Learn more about Paco Underhill and his jaw dropping session you can’t afford to miss.

Panel Discussion

Shopper Insights will ultimately be judged by their ability to drive quantifiable lift for both manufacturers and retailers. Our panel will discuss how Frito-Lay’s commitment to supporting the goals of their retailer partners created a center-store shopper insights and strategy project focused on meeting the needs of shoppers and growing trips and basket for key customers.

Moderator:
John Dranow
President & CEO
SMART REVENUE

Panelists include

• Jeff Swearingen, Vice President of Marketing, FRITO-LAY: Strategic Overview
• Sonja Mathews, Director of Retail Shopper Strategy, PEPSICO: How to build a collaborative team
• Dr. Dard Neuman, Senior Consultant, SMART REVENUE: How to build a shopper-centric insights plan
• Alison Chaltas, Principal, INTERSCOPE: How to integrate multiple data sources and quantify the size of the prize
• Retailer: TBD. How project findings have been used to drive center-store growth

* For then first time in the event’s history, a group of manufacturers, retailers and vendor partners take the stage together and reveal the various perspectives on how they were able to overcome obstacles by working together. This will be a riveting panel discussion of how successful team collaboration transformed insights into winning in-store strategies.

Siemon Scamell-Katz
Founder
TNS MAGASIN

The traditional consumer-based marketing model is no longer adequate: the majority of new product launches fail within their first year.An understanding of the key shopper behavioural matrices is the foundation of a radically different strategic approach and a fundamental enabler of business growth, but structural change is necessary in order to unleash the full potential of this within the organization.

KEY TAKEAWAYS:

• The key shopper behavioural matrices and their significance for your marketing strategies
• Why you should drive Shopper across the business and how to do this successfully
• Best practice examples from early adopters; barriers and enablers to success

Mike Moore
Senior Vice President, President – West Division
WAL-MART

Wal-Mart has grown exponentially since it first opened in Bentonville, Arkansas, however, in efforts to sustain their holding as one of the top retailers in the world, they’ve had to take a step back and think on a smaller, more local scale. Founder SamWalton once said “Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.” In this session, you will hear from SVP & President of the West Division of Wal-Mart and how he’s created merchandising solutions specific to each community.

KEY TAKEAWAYS

• Maximizing seasonal or promotional events
• Editing assortment to drive your business
• Merchandising your store for the customers you serve.

George F.D. Wishart
Global Managing Director, Nielsen In-Store
THE NIELSEN COMPANY

For years marketers and retailers have been limited when evaluating in-store marketing. With the revolutionary new tools being made available mid year retailers, manufacturer, and agencies can understand the in-store consumer like never before. Learn how to capitalize on the new in-store measurement standard and how it will help drive shopper marketing efforts and contribute to the development and enhancement of marketing programs

KEY TAKEAWAYS:

• Discover how three in-store components – a standard audience measurement, reliable marketing stimuli data, and practical ROI metrics – can elevate your in-store tactics into a critical part of your marketing strategy
• Envision the marketing plan of the future, one that maximizes consumer reach using both in-store marketing media and out-of-store, traditional media

* P.R.I.S.M. is expected to make its public debut in June 2008. If everything stays on track, this will be the first industry meeting since P.R.I.S.M. was released. It’s guaranteed to be the talk of the conference. Don’t miss hearing directly from the leader of this project.

Dan Hill
President
SENSORY LOGIC, INC.

Given so many choices, shoppers typically decide quickly, intuitively—and move on. Indeed, in extreme cases like a grocery store aisle the window of time in which to make an impression on a shopper has been estimated at as little as .06 seconds. How to overcome such steep odds? The answer is that the original, gut-level, sensory-emotive connection must be so strong that it motivates the shopper to stop and consider something new. In this session, learn about how the brain filters out the options—aided biologically by what we’re prone to see, notice and reach for. Please the senses, knowing that value is determined emotionally, not primarily in a rational means. Examples drawn from work for clients like PetSmart, BP, BellSouth,Target, Jockey, Restaurants Unlimited and 7-Eleven will address the importance of store environment, displays, and customer service as well as the role that the community of fellow shoppers plays in delivering a successful retail experience.

KEY TAKEAWAYS:

• How the silent signals of a store’s atmospherics are decisive
• How to strategically position your store’s emotional benefits
• How to use context to frame the offerings’ content and value
• What it takes to emotionally engage shoppers

Learn more about Dan Hill who will help you never be emotionally invisible