Welcome to the 2008 Annual Shopper Insights in Action

Event Overview

OVERVIEW 2008

2008 has been a wake up call, bringing a bounty of changes, challenges and opportunities including: an economic downturn, going green, social awareness, smaller store formats, Tesco Fresh & Easy, depleting shopper loyalty, and the pressure for retail differentiation.

We have compiled the most powerful group of industry thought-leaders whom have never been submissive to change. Shopper Insights will provide a variety of perspectives that will – challenge tradition, the industry, the consumer and even the government to be smarter - to be better. Participants will forge ahead to understand new shoppers, different segments and create breakthrough plans to lead the retailing industry to the next level.

Keynotes Presentations that Will WOW You

Speaker Stew Leonard1 Speaker Paco Underhill2 Speaker Dan Hill3 Speaker Mike Moore4 Speaker George Wishart5 Speaker Bob Thacker6 Speaker Dina Howell7

1

Stew Leonard Jr., President, Stew Leonard’s, as one of America’s most beloved retailers, he will share the formula that has captured the heart, mind and wallet of his shoppers.

2

Paco Underhill, “1st Return Keynote Since 2000”, Best-Selling Author of “Why We Buy: The Science of Shopper”, Founder & CEO, Envirosell, as one of the first explorer’s into the world of shopper insights, Paco will share new developments into understanding the psychology of shopper behavior.


3

Dan Hill, Author of “Body of Truth: Leveraging What Consumers Can’t or Won’t Say” & President, Sensory Logic, Inc., will dispel how eyeballs and fingertips lead to the heart through a thought-provoking look at how humans reveal emotions.

4

Mike Moore, SVP, President - West Division, Wal-Mart, will share Wal-Mart’s approach on studying the community and their shoppers and how they build loyalty amongst their customers through unique in-store communications and carefully planned merchandising programs.

5

George Wishart, Global Managing Director, Nielsen In-Store with P.R.I.S.M.’s public debut expected this June, this will be the first opportunity for the head of the project to address questions from the industry.

6

Bob Thacker, Senior Vice President, Marketing & Advertising, OfficeMax, will share how he transformed a big box office supply chain into a house of rocking innovation.

7

Dina Howell, General Manager-Marketing, Global Operations, The Procter & Gamble Company, considered “THE pioneer of shopper marketing”, will join us as conference chairwoman and will share never heard before predictions for the future.