About the Event

Shopper Insights in Action is the one event that unites the CPG and Retail Industry.
Every dialogue is rooted in a deep understanding of shopper behavior.

2010 will go down in history, as the year the game changed.

When we first introduced this event ten years ago, the concept of understanding shoppers was just beginning. Conversations were focused on consumer insights and understanding what was happening in-store. As the industry progressed, so did the exchange of ideas, digging deeper into answering the “why”. Back then shopping behavior was defined and confined to physically shopping in a store.

2010 is the year it all changed. The industry is catching up to the new shopping environment. The recession brought on tough choices for brands, retailers and shoppers alike. Today’s digital era has created opportunities for consumers to enter into a shopping mindset at any point in their day, regardless of where they are. SHOPPERS ARE EVERYWHERE.

This is a complete paradigm shift - understanding the shopper mindset throughout their path to purchase – at home, on the go and in store. Understanding a 360 degree view of your shopper as a consumer, how stores fit into their lifestyles and how to trigger buying behavior has never been more complicated and opportunistic.

That’s why this year your event theme is:
The 360 degree sphere of influence: delivering experiences at every touch point

Shopper Insights has become the vital force transforming ideas into innovation and can be applied to provide proof, deliver customer-centric shelf management, media allocation/delivery, category management, store design, customer experience, merchandising, private label management, packaging, product development and more.

True to its core, Shopper Insights in Action remains focused on the “action” – celebrating how insights are used to drive innovation that benefits brands and retailers alike. Join your industry as they come together to share best practices, learn emerging techniques/technologies and to challenge and debate the retail landscape, separating fad from trend.

Share your voice at the world’s most recognized industry event and together we will shape the future of retail.