KEYNOTE SPEAKER: DINA HOWELL

RE-INVENTING SHOPPER MARKETING
Dina Howell
(CHAIRWOMAN FOR ’08)
General Manager-Marketing, Global Operations PROCTER & GAMBLE

Don’t miss out on hearing from THE PIONEER
of shopper marketing on her vision for what’s next.

Welcome & Opening Session from the Conference Chairwoman
A New Era in Shopper Marketing

8:00AM TUESDAY, JULY 15, 2008

For years, the Consumer has been Boss for Procter & Gamble but that’s becoming the reality for the entire retail segment. There is no doubt that shoppers are in the driving seat but what might the future really hold and how can the retail industry respond to better meet the needs of increasingly discerning consumers. P&G’s General Manager, Marketing, Global Operations, Dina Howell, is one of the world’s foremost experts on shopper marketing and will examine the trends and how to win at the critical First Moment of Truth…when the shopper has the opportunity to choose.

• Interview \\ Moments of Truth with Dina Howell
  Procter & Gamble's Dina Howell tells The Hub that 'the proof in retail's potential is in the bottom line' in this interview with Tim Manners. Find out how important shopper marketing is to P&G's growth strategy and what the consumer packaged goods giant has learned from retailers and its customers.