KEYNOTE SPEAKER: DAN HILL

REACHING GUT-LEVEL EMOTIONS
Dan Hill
President
SENSORY LOGIC
& Author of “Body of Truth: What Consumers Can’t & Won’t Say”

Never Be Emotionally Invisible: How Eyeballs & Fingertips Lead to the Heart

Given so many choices, shoppers typically decide quickly, intuitively—and move on. Indeed, in extreme cases like a grocery store aisle the window of time in which to make an impression on a shopper has been estimated at as little as .06 seconds. How to overcome such steep odds? The answer is that the original, gut-level, sensory-emotive connection must be so strong that it motivates the shopper to stop and consider something new. In this session, learn about how the brain filters out the options—aided biologically by what we’re prone to see, notice and reach for. Please the senses, knowing that value is determined emotionally, not primarily in a rational means. Examples drawn from work for clients like Pet Smart, BP, BellSouth, Target, Jockey, Restaurants Unlimited and 7-Eleven will address the importance of store environment, displays, and customer service as well as the role that the community of fellow shoppers plays in delivering a successful retail experience.

KEY TAKEAWAYS:

• How the silent signals of a store’s atmospherics are decisive
• How to strategically position your store’s emotional benefits
• How to use context to frame the offerings’ content and value
• What it takes to emotionally engage shoppers

CONTENT COMING SOON