| Agenda at a Glance Agenda
Please note: The below agenda is an overview of the Shopper Insights in Action 2013 program.
Shopper Insights in Action 2013 has all NEW focused content for Shopper Marketing, Category Development, Shopper Analytics and Merchandising Folks (Strategic Selling Summit) while remaining loyal to its core Insights and Research content to give you the benefit of a more pronounced focus on driving sales at retail.
To see the breadth and depth of the Shopper program, featuring 12 tracks and 90+ speakers, download the Shopper Insights in Action 2013 Agenda.
When you download this year's brochure you will receive the co-located Strategic Selling Summit Brochure as well AND be entered to win a VIP Meet and Greet with Doug Rauch, Former President of Trader Joe's.
| Monday, July 15, 2013 Day One: Symposia
|
| TACKLING COLLABORATIVE SESSIONS & BEST PRACTICES FOR ALL STAKEHOLDERS
|
| 8:00 |
Registration & Morning Coffee
|
| 8:30 |
Welcome & Chairman Opening Remarks
|
| 8:45 |
Opening Keynote: Get Your Game On! for Gameful Engagement
Jason Fox, Ph.D., Motivational Science and Game Design Expert, MAKE CLEVER HAPPEN
|
| 9:45 |
Keynote: Leveraging Shopper Power with Unmatched Social & Digital Marketing Strategies
Joel Warady, Chief Marketing Officer, ENJOY LIFE NATURAL BRANDS
|
| 10:30 |
Networking Break
|
| 10:45 |
Keynote Panel: Building a Better Research Laboratory
Bala Mallela, Senior Director, Category and Shopper Insights, KIMBERLY-CLARK
Sheila McKay, Customer and Channel Insight Manager, HEWLETT PACKARD
William Romollino, VP of Shopper Insights, TIME WARNER RETAIL
Moderated by
Raymond Burke, E.W. Kelley Professor of Business Administration,
INDIANA UNIVERSITY'S KELLEY SCHOOL OF BUSINESS
|
| 11:45 |
Keynote: The Future of Shopper: How Digital Changes Everything, But Not in the Way You Might Think
Walker Smith, Executive Chairman, THE FUTURES COMPANY
|
| 12:30 |
Lunch
|
| |
Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you'd like.
|
| |
1 Category Solutions |
2Social Shopping |
3 Global: Mature & Emerging Markets |
4 Segmentation |
5 Retail Experience |
| 1:30 |
Applying Category
Management to Reach the Shopper
Martin Storie, Category
Development Manager,
STARBUCKS COFFEE COMPANY
|
The Power of Visual Marketing on Pinterest and Instagram
Ryan Bonifacino, Vice President, Digital Strategy, ALEX and ANI
|
Tapping into Human
Motivations to Optimize Your
Portfolio, Messaging, and
Merchandising Strategies by Channel
Karen Gryson, Director, Global
Marketing Strategy & Insights, THE
COCA-COLA COMPANY
|
Leveraging Multicultural
Shopper Insights to Drive Beer
Category Growth
Shawn Fitzgerald, Director,
Shopper Intelligence, HEINEKEN
USA
|
'Winning in the Last Mile' with
Consumers in the Retail Experience
Steve Holley, Global Consumer
Brand Leader, OAKLEY
|
| 2:15 |
The Value of Weekly Updates
With Retail Partners
Andy Anderson, Senior Category
Development Manager, CHIQUITA
BRANDS NORTH AMERICA
Dan Wasser, Director, Category Management, Consumer & Shopper Insights,
CHIQUITA BRANDS NORTH AMERICA
|
The Power of Social Media
Data Mining: Setting up a Model to
Drive Big Insights
Adam Kmiec, Director, Global
Digital Marketing and Social Media,
CAMPBELL SOUP COMPANY
|
Session Title TBA
Speaker TBA, VISION CRITICAL
The session will be presented
by Vision Critical.
|
Open Session
If you have industry-leading
information to share and would like
to be considered for this session,
please contact Jon Saxe at
jsaxe@iirusa.com.
|
One Size Does Not Fit All:
Jockey's Revolutionary Store
Concept Activates the Bra Shopper
Keven Lofty, Senior Marketing
Research Analyst, JOCKEY
INTERNATIONAL
|
| 3:00 |
Networking Break |
| 3:30 |
Insight Case Study: A
Re-Merchandising Strategy That
Saved a Category
Sonya Jones, Manager, Customer
Insights Team, HAMILTON BEACH
BRANDS
Kim West, Partner, CORE4
RESEARCH
|
Breakthrough Approaches to
Virtual Reality and Research
Rich Scamehorn, Chief Research
Officer, INCONTEXT SOLUTIONS
Brendan Light, VP of Research and
Insights, INCONTEXT SOLUTIONS
|
Open Session
If you have industry-leading
information to share and would like
to be considered for this session,
please contact Jon Saxe at
jsaxe@iirusa.com.
|
Wonderful Foundations: Using Insights to Build a Brand in Produce
Adam Cooper, Director of Consumer Insights, ROLL GLOBAL/WONDERFUL PISTACHIOS
|
Retailer Panel:
Private Brands and the Customer
Betsy Schowachert, VP, Private
Brands, MICHAELS STORES
Melissa Smith-Hazen, Director, Own
Brands Design, AHOLD USA
Eli Getson, SVP & General Merchandising Manager, GOLFSMITH INTERNATIONAL
Moderated by Christopher Durham,
President & Chief Strategist, MY
PRIVATE BRAND / FOLIO28
|
| 4:15 |
Categories are Different Yet
the Same
Ryan Lein, Director, Category
Management, HANESBRANDS
|
Incorporating Virtual Research
in Package Testing
Jessica Irwin, Senior Manager of
Consumer & Marketplace Insights,
NESTLE INFANT NUTRITION
|
Shopper Learnings From Asia Pacific
Linda Flores, Planning Director –
Regional Shopper Strategy, P&G
ASIA PACIFIC LEO BURNETT
SINGAPORE
|
Using Consumer Engagement
and Segmentation to Drive Brand
Loyalty
Heidi Reale, Director of Shopper and Digital Marketing, PRICE
CHOPPER SUPERMARKETS
|
The Continuum of Shopper
Engagement
Ben Sprecher, Manager,
GeoCommerce Emerging Platforms,
GOOGLE
|
| 5:00 |
Kick-Off Keynote Panel: Excellence in Strategic Selling: Retailer and CPG Perspectives
Bob Nolan, Vice President of Customer Insights & Analytics, CONAGRA FOODS
Jeffery Swearingen, SVP Portfolio Marketing, PEPSICO
Don Hamblen, Chief Marketing Officer, ROUNDY'S SUPERMARKETS
Donald Fitzgerald, Chief Merchandising Officer, ROUNDY'S SUPERMARKETS
Moderated by Michelle Adams, Founder, President, MARKETING BRAINOLOGY
|
| 6:00 |
Cocktail Reception in the Innovation Hall
|
| Tuesday, July 16, 2013 Day Two: The Conference
|
| 100% PRACTICAL LESSONS & SHARED STORIES YOU CAN APPLY TO YOUR SHOPPER BUSINESS
|
| 7:30 |
Registration & Morning Coffee
|
| 8:00 |
Welcome & Chairman Opening Remarks
|
| 8:30 |
Keynote: Social Data Revolution
Andreas Weigend, Social Data Lab, STANFORD UNIVERSITY and Former Chief Scientist, AMAZON
|
| 9:30 |
Keynote: Contagious: How to Make Products, Ideas and Behaviors Catch On
Jonah Berger, Professor of Marketing, THE WHARTON SCHOOL OF THE UNIVERSITY
OF PENNSYLVANIA, Author, Contagious: Why Things Catch On
|
| 10:30 |
Networking Break
|
| 11:00 |
Keynote: Delivering Happiness to Companies, Communities and Cities in the World
Jenn Lim, CEO and Chief Happiness Officer, DELIVERING HAPPINESS Consultant, ZAPPOS
|
| 11:45 |
Keynote: The Trader Joe's Story: The Role of Innovation, Creativity & Culture in Business
Doug Rauch, Former President, TRADER JOE'S
|
| 12:30 |
Lunch |
| |
Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you'd like.
|
| |
1
Shopper Marketing Redefined Decision Marketing |
2
Strategic Merchandizing for Retail Innovation |
3
Shopper Analytics |
4
Winning Collaboration Strategies |
5
From Multi-Channel to Omni-Channel |
6
Insights in the Store |
7 Human Behavior Insights |
| 1:30 |
Migrating from
Category Management
to Shopper Marketing
Jon Troy, Director,
Category Management,
CHURCH & DWIGHT
|
Transforming
Economy: Deep Insights and
Tailored Growth Strategies
to Address the New
Marketplace
Art Sebastian, Director,
Sales Strategy &
Customer Development,
KRAFT FOODS GROUP
|
Big Data: From
Insight to Foresight
Judy Ransford, VP of
Customer Programs and
Insights, REDBOX
|
CATI Reinvented: How a Classic Data Collection Technique Became Today’s Solution for Fairway Market
JanMarie Zwiren, Chief Growth Officer, BETTER BRANDING
Kristina Follett Director, SSI
Jacqueline Donovan, Vice President of Marketing, FAIRWAY MARKET
|
Omni-Channel
Rules!
Tom McCann, Director
Retail Usability Research,
STAPLES
|
Fast Moving
Shopper Insights in a
High Growth Category
Guy Wootton, Director of
Category Insights, RED
BULL
|
Shopper Insights-
Fueled Retail Design
Tom Crowell, VP Retail
Strategies and Partnerships,
TIME WARNER CABLE
Lynne Robertson, President
and CEO, FAME
Gary Schanzer, Managing
Director, GfK SHOPPER &
RETAIL STRATEGY
|
| 2:15 |
Online Video to
Offline Shopping:
Shortening the Path to
Purchase
Danielle Tomassini,
Senior Shopper
Marketing Consultant,
GOOGLE
Célia Salsi, Home &
Personal Care Team
Lead, GOOGLE
|
Panel: The New
Shopper Frontier
Michelle Adams,
President, MARKETING
BRAINOLOGY
Claire Quinn, National
Shopper Insights Lead,
THE COCA-COLA COMPANY
Christian Thompson, Senior
Director of Shopper Insights,
KELLOGG COMPANY
Moderated by Richard
Winter, President, POPAI
|
The Future of
Mobile Insights
Rick West, Co-Founder,
CEO, FIELD AGENT
|
Activating Demand
Driven Growth at Retail
Brian Walsh, Senior
Director, Channel and
Shopper Insights,
PEPSICO
|
Achieving
Personalization At Scale:
It's Time to Expect More
From CRM
Barbara Connors,
Director, Manufacturer
Practice CRM,
DUNNHUMBYUSA
|
Capitalizing on
Consumer Shopping
Patterns in Considered
Purchase Environments
Michael Ledford, Senior
Manager, Insights &
Strategy, WHIRLPOOL
CORPORATION
|
Real Time Research
Using Communities:
Develop and Evaluate
Meal Solutions
Jyothi Venkatachala,
Shopper Insights
Manager, UNILEVER
|
| 3:00 |
Networking Break |
| 3:30 |
Driving Visibility, Engagement & Purchase: Research Insights for More Effective In-Store Marketing
Scott Young, President, PERCEPTION RESEARCH SERVICES
|
Worst Case
Scenarios: Designing for
the Realities of Retail
Execution
Kris Medford, Ph.D.,
Director, Shopper
Sciences, INTERBRAND
DESIGN FORUM
|
Measuring Retail in
a Connected World
Jonathan Stringfield,
Measurement Research,
FACEBOOK
|
Connecting the
Dots: From Research to
Retail Innovation
Amanda Kaleta-Kott,
Shopper Insights Lead, RTC
Bruce Vierck, VP, Client
Strategy and Program
Innovation, RTC
|
The Beauty
Omni-Channel Shopper
James Black, AVP,
Shopper Insights &
Innovation,
L'OREAL USA
|
Breakfast: It's Time
to Wake-up
Christian Thompson,
Sr. Director of Shopper
Insights, KELLOGG
COMPANY
|
Engage or Die! Can
You Engage Your
Customer's Attention?
Kına Demirel Beskinazi,
Money Club & CRM
Group Manager,
MIGROS TURKEY
|
| 4:15 |
Encore Session:
Tapping into Human
Motivations to Optimize
Your Portfolio,
Messaging, and
Merchandising Strategies
by Channel
Karen Gryson, Director,
Global Marketing
Strategy & Insights, THE
COCA-COLA COMPANY
|
Mapping the
Shopper's Dynamic
Decision-Making Process
Ilene Kettering, Ph.D.,
Managing Director,
IMPACT CONSUMER
RESEARCH
Tim Hoskins, VP of Client
Relations, QUESTER
|
Session Title TBA
Speaker TBA, CRIMSON HEXAGON
The session will be presented
by Crimson Hexagon.
|
Are you Listening…?
What do the Actions of a
Million Shoppers Tell
About Food Service?
Eric LeBlanc VP of Marketing,
Deli & Convenience Store,
TYSON FOODS
Priya Baboo, President,
Client Solutions,
VIDEOMINING CORPORATION
Rajeev Sharma, Founder & CEO,
VIDEOMINING CORPORATION
|
Consumer
Experience, Shopping
Behaviors and Attitudes
Within an Omni-Channel
Environment
Lisa Hake, Director,
Insight Strategy &
Execution, Connectivity,
Business Group, BEST BUY
Linda Todd, Senior
Director, Research &
Digital, Consumer Insights
Unit, BEST BUY
|
Encore Session:
Using Consumer
Engagement and
Segmentation to Drive
Brand Loyalty
Heidi Reale, Director of Shopper and Digital Marketing, PRICE CHOPPER
SUPERMARKETS
|
Winning the Trip:
Hidden Motivators That
Drive Store Choice
Claire Quinn, National
Shopper Insights Lead,
THE COCA-COLA
COMPANY
Chris Russell, Group Director,
Shopper Research
THE COCA-COLA
COMPANY
|
| 5:00 |
Keynote: Creating Brand Love Through Digital Storytelling
Joe Sabia, Digital Producer and Creative Consultant JOESABIA.CO
|
| 6:00 |
Cocktail Reception in the Innovation Hall
|
| Wednesday, July 17, 2013 Day Three: The Conference
|
| 100% PRACTICAL LESSONS & SHARED STORIES YOU CAN APPLY TO YOUR SHOPPER BUSINESS
|
| 8:00 |
Registration & Morning Coffee
|
| 8:30 |
Chairman Opening Remarks
|
| 8:45 |
Keynote: Ofactor: How to Build Trust, Productivity, and Profits in your Business
Paul Zak, Neuroeconomist, Professor of Economics, Psychology and Management,
CLAREMONT GRADUATE UNIVERSITY and Author, The Moral Molecule
|
| 9:45 |
Keynote: Anytime Anywhere Grocery Shopping: The Current and Future Impact of Mobile
Tim Dorgan, Vice President eMerchandising, PEAPOD
|
| 10:30 |
Networking Break
|
| 11:00 |
Keynote Panel: How Retailers and Manufacturers are Integrating Shopper and
Consumer Insights to Drive Actionable Strategies and Solutions
Moderated by John Dranow, CEO, SMARTREVENUE
|
| 11:45 |
Keynote: The Game-Changing Trends That are Shaping Our Future…Now!
Phil McGee, Director of Shopper Insights, CAMPBELL SOUP COMPANY
|
| 12:30 |
Lunch
|
|
Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you'd like.
|
| |
1
Shopper Marketing Redefined Decision Marketing |
2
Strategic Merchandising for Retail Innovation |
3
Shopper Analytics |
4
Winning
Collaboration Strategies |
5
From Multi-Channel to Omni-Channel |
6
Insights in the Store |
7 Human Behavior Insights |
| 1:30 |
Creating Trust Marks with Brands: The Power of the Heart-Check Mark
Dennis Milne,
Director, Business Relations
Nutrition & Obesity Strategies,
AMERICAN HEART ASSOCIATION
Michelle Adams, President, MARKETING BRAINOLOGY
|
From There and
Back Again: Connecting
the Guest Journey
Chris Lamb, Product
Manager Tablets and
Mobile Apps,
INTERCONTINENTAL
HOTEL GROUP
|
Tablets: The Game
Changing Shopping
Device
Denise Brien, Senior
Director, Consumer
Analytics & Research,
AOL
|
Decision Trees:
What do They Have to do
with Shopping?
Pat McCann, Global
Director, TNS RETAIL
AND SHOPPER
James Sorensen, SVP,
TNS RETAIL AND
SHOPPER
|
Strategies for
Integrating eCommerce
and Brick and Mortar
with the Shopper
Joe Landfair, Vice
President, Sales,
BARILLA
|
Monkey to Man!
How Evolutionary
Algorithms are Changing
Consumer Innovation
John Nathenson, Senior
Vice President,
AFFINNOVA
|
Red Lobster Very Important Panelists (VIPs): Building, Engaging, and Leveraging Consumer Panels
Lori Van Duyne, Director, Consumer Insights, RED LOBSTER
Eric Chenel, Manager, Consumer Insights, RED LOBSTER
Amy Populorum, Vice President, SOCRATIC TECHNOLOGIES
|
| 2:15 |
Talk To Me:
Leveraging Consumer
Insights to Optimize the
Conversation
Clare Studwell, Senior
Manager, Consumer
Insights, WILTON
BRANDS
Allyson Martin, Director
of Shopper Marketing,
WILTON BRANDS
|
Understanding the
TRUE shopper journey:
Location Analytics and
In-Store Mobile Surveys
for Next-Generation
Shopper Insights
Thaddeus Fulford-Jones,
CEO, LOCATELY
|
Open Session
If you have industryleading
information to
share and would like to
be considered for this
session, please contact
Jon Saxe at
jsaxe@iirusa.com.
|
Driving Collaborative
Retail Growth
Kerry Kastle, Retail
Category Manager,
TRUVIA
|
The Role of the
Brand in an
Omni-Channel Retail
Environment
John Whitaker, VP,
Market & Consumer
Insight, LOWE'S
COMPANIES
Tanya Franklin, Senior Manager, Consumer Insights, LOWE'S COMPANIES
|
Innovations in
Measuring the Impact of
In-Store Marketing &
Merchandising
Mark Lang, Professor of
Food Marketing, SAINT
JOSEPH'S UNIVERSITY
|
Decoding the
"Smart Shopper" DNA
Joe Beier, EVP, GfK
SHOPPER & RETAIL
STRATEGY
Alison Chaltas, EVP, GfK
SHOPPER & RETAIL
STRATEGY
|
| 3:00 |
Why Fast Beats Big
Charlie Anderson, SVP
Shopper Marketing,
PROJECT WORLDWIDE
Julie Quick, VP Shopper
Strategy, PROJECT
WORLDWIDE
|
Applying Big Data to Build Retail Sales
Vikram Sarma, Director,
Shopper Insights,
THE CLOROX COMPANY
|
Encore Session:
Measuring Retail in a
Connected World
Jonathan Stringfield,
Measurement Research,
FACEBOOK
|
The CPG Reality
Check: Five "Myths"
about Brand Loyalty –
Busted
Speaker TBA, AIMIA
|
The New
Omni-Channel Approach
Corrine Perritano, VP
North America Business,
JENNY CRAIG
|
Open Session
If you have industryleading
information to
share and would like to
be considered for this
session, please contact
Jon Saxe at
jsaxe@iirusa.com.
|
Understanding
"The Sweet Life":
Activating, Leveraging &
Sharing Community
Panel Insights
Candyce Wisner, Market
& Consumer Insights
Lead, TRUVIA
|
| 3:45 |
Closing Keynote: Make Clever Happen: Conference Doodling Results
Jason Fox, Ph.D., Motivational Design Expert and Author, MAKE CLEVER HAPPEN
|
| 4:45 |
Conference Concludes
|
| |