| Agenda at a GlanceAgenda at a Glance PRINT AGENDA
SUNDAY, JULY 11, 2010- PRE-CONFERENCE WORKSHOPS:
Select ONE Afternoon Workshop. Following the workshop, join us for the BONUS KEYNOTE | WORKSHOP A: 1:00 – 4:30 PM
Right Tool, Right Job: Connecting Key Retail Business Issues to Research Objectives and Methodologies - Dr. Raymond Burke, INDIANA UNIVERSITY
- Dr. Candace Adams, SMARTREVENUE
- Mark Edwards, RED DOT SQUARE SOLUTIONS
- Elissa Moses, EMSENSE
| OR | WORKSHOP B: 1:00 – 4:30 PM
Timing It Right: Creating Smarter Shopper Marketing Plans - AnnaMaria Turano, MCAWORKS
| Bonus Keynote & Wine Tasting 5:00 – 6:30 PM
FOR 3-DAY ALL-ACCESS PASS HOLDERS
The Psycho-Sensory Phenomenon: How it Drives Consumer Preferences and Behaviors - Tim Hanni, NAPA SEASONING COMPANY
| | 6:30 - ANNUAL ROCKIN REUNION & FIRST TIMERS’ SOIREE |
| DAY ONE: MONDAY, JULY 12, 2010 | The Summits | | 8:00 | Morning Coffee & Registration | | 9:00 | KEYNOTE: The Consumer Impact of a Scent Trail - Tracy Pepe, NOSE KNOWS CONSULTING, Author, So, What’s All the Sniff About?
| | 10:00 | KEYNOTE: Alien Vision Revolution - Mark Changizi, Author of The Vision Revolution
| | 11:00 | Networking Break & Making It Count Networking Series Part 1 | | | STORE DESIGN &
THE EXPERIENCE | REVOLUTIONARY
RESEARCH TECHNIQUES | PRIVATE LABEL INSIGHTS
& OPPORTUNITIES | BRAND IDENTITY & PRODUCT INNOVATION | | 11:30 | Integrating a Holistic View of the Shopper and the Underlying Motivations to Buy - Dr. Alexander Linder, SWAROVSKI
| Making Shelf Space Work Harder By Leveraging Shopper Insights - Joe Bourland, KIMBERLY CLARK
- Pranay Agrawal, FRACTAL ANALYTICS
| Changing the Face of Retail - Doug Palmer, A&P
- Perry Seelert, UNITED*
| Retailer Driven Innovation and Branding | | 12:25 | ------------------------------------------------------------------------------------- Lunch ------------------------------------------------------------------------------------- | | 1:30 | Creating Inspiration in the Aisles - Liz Mohr, CONAGRA FOODS
- Donna Wydra, IPSOS
| Quantifying Multi-Channel Personas to Drive Initiative Focus | How Branded and Private Label Can Work Together to Achieve Category Goals - Thomas Ewing, T. MARZETTI COMPANY
| Avoiding the Insight Abyss: How to Safely and Consistently Deliver Game-Changing Ideas - Javier Flaim, MADDOCK DOUGLAS
| | 2:25 | The New C-Store Customer: A Look from Behind the Counter - Mike Doherty, COLE & WEBER UNITED
- Daniel Berkal, THE PALMERSTON GROUP
| PANEL: Kraft, Wendy's and Turtle Wax Incorporate Customer Participation and Transform What It Means to Listen - Daren Herbert, TURTLE WAX
- Jan Trent, WENDY'S
- Chris Hjorth, KRAFT FOODS
- Moderated by Bill Alberti, COMMUNISPACE
| Power Label Potential: Leveraging Private Label Insights to Chart a Path for Growth - Marissa Sison, MARS PETCARE U.S.
| A Conversation with... - Erik Keptner, GIANT FOOD STORES
- Interviewed by Christopher Durham, MYPBRAND.COM
| | 3:20 | Customer-Centric Flow & Adjacency Reinvention - Kathleen Leischen, OFFICE DEPOT
| Innovative Qualitative Approaches to Understand Retail Experiences - Kim White, Shopper Research Manager, GOODYEAR
| Do Consumers Feel the Same Way About Brands Today Compared to a Year Ago? - Brendan Light, BUZZBACK
- Anne-Marie Davidson, REI
| Shopping Cart Wars: Parents vs. Kids - Mary McIlrath, Vice President of Qualitative Research, C&R RESEARCH
| | 4:05 | Afternoon Networking Break | | 4:30 | Registration for 2-Day Passes | | 4:35 | Concluding Keynote – for Summit Attendees Only: Engaging Shoppers with Every Step, Real Time - Erik Keptner, STOP & SHOP
| | 5:30 | Keynote – open to 2 & 3-day passes: The Marketers Guide to Hooking-Up with Gen Y - Kit Yarrow, GOLDEN GATE UNIVERSITY & Author of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
| | 6:15 | ----------------------------------------------------------- Cocktail Party Sponsored by Tobii Technology----------------------------------------------------------- |
| DAY TWO: TUESDAY, JULY 13, 2010 | The Conference | | 7:45 | Registration | | | Morning of Keynotes | | 8:00 | Decoding the Post-Recession Shopper – What Do They Really Want? - Lori Aulfinger, THE PROCTER & GAMBLE COMPANY
| | 9:30 | Live for the Moment – or Plan for the Future? The American Psyche in Two Acts - Lee Eisenberg, Author, Shoptimism
| | 10:00 | Networking Break in the Innovation Hall | | 10:30 | Retail Relevancy: The Result when Insights Drive Innovation
Joe Jackman, Chief Marketing Officer, DUANE READE, a WALGREENS COMPANY | | 11:30 | Who Put the Monkey in the Driver’s Seat? - Dan Ariely, Author, The Upside of Irrationality
| | 12:30 | Lunch | | 1:30 | Dessert & Coffee In the Innovation Hall | | | NEXT & BEST PRACTICES | ACTIONING THE INSIGHTS | WHAT’S NOW,WHAT’S NEXT…
THE RETAIL LANDSCAPE | RETAIL ACTIVATION | | 2:00 | Path to Purchase: How to Integrate Shopper and Consumer Insights to Impact the Shoppers' Journey - Jessica Ellickson, THE COCA-COLA COMPANY
| The Path of the Eye in Shopping/Purchasing - Herb Sorensen, TNS SORENSEN
- Jacob Suher, TNS
| The Power of Social Media: Driving Shoppers to Retail, from the First Point of Contact to Point of Sale - Mary M. Rodgers, CUISINART & WARING
| Increasing Center-Store Traffic: New Research Defines How In-Aisle Merchandising Attracts Shoppers
- Michelle Fenstermaker, WD PARTNERS
| | 2:55 | Understanding Trip Segmentation & Shopper Insights to Increase Conversion & Build Traffic - Mike Pishvanov, MCNEIL CONSUMER HEALTHCARE
| Reset! Engaging Consumers and Growing Market Share in the "New Normal" - Jon Giegengack, CHADWICK MARTIN BAILEY
- Steven Dennis, SAGEBERRY CONSULTING, formerly with NEIMAN MARCUS
| Avoiding Channel Migration: Regaining Control over Differentiation - Bill Chidley & Kris Medford, INTERBRAND DESIGN FORUM
| Eye Tracking Reveals the Way of the Future Shopper: From Eyes to Mind to the Heart Barbara Barclay, TOBII TECHNOLOGY | | 3:50 | In-Store Metrics & Measurement - Autumn McDonald, KRAFT FOODS
| Principles of Optimization: Understanding How to Break Through and Connect with Relevant Messaging - Randi Moore, MARKETING DRIVE
| PANEL: Common Ground for Shared Retailer & Manufacturer Growth - Moderator: John Dranow, SMARTREVENUE
Panelists: - Katie Pollock, FAMILY DOLLAR
- Cindy Casper, SAM'S CLUB
- David Morita, recently with WALMART
| Real-World Learning Labs for Continuous Innovation at Retail
- Priya Baboo & Dr. Rajeev Sharma, VIDEOMINING CORPORATION
| | 4:35 | Making It Count Networking Session Part 2 | | 5:05 | Keynote Getting to Grips with Unplanned Buying: In-store Purchases Result from Out-of-Store Decisions - David Richard Bell, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA,
- Michael Twitty, UNILEVER AMERICAS
| | 6:00 | ------------------------------------------------- ALL STAR PARTY - where your favorite baseball team's cap----------------------------------------------- |
| DAY THREE: WEDNESDAY, JULY 14, 2010 | The Conference | | 7:30 | Morning Coffee & Continental Breakfast | | | Morning of Keynotes | | 8:00 | Discover JCP | | 8:45 | Fire Starters: The Future of Retail - Geoff Sherman,WALGREENS
- Aaron M. Arter, HOME DEPOT
- Traci Milholen,WESTFIELD, LLC
- Britney Cooke, COOKE'S FOOD STORES
- Moderated by Al McClain, RETAILWIRE.COM
| | 9:30 | Between the Shopper and the Shelf: Using Point-of-Purchase Insights to Elevate the Shopper Experience and Win the Purchase Decision - Vince Salyards, Senior Manager of Customer Insights, PEPSICO
- Jennifer Avery, SVP Shopper Insights, SMART REVENUE
| | 10:15 | Break in the Innovation Hall | | | NEXT & BEST PRACTICES | ACTIONING THE INSIGHTS | WHAT’S NOW,WHAT’S NEXT…
THE RETAIL LANDSCAPE | RETAIL ACTIVATION | | 10:45 | Back-To-Basics: Using The Store As A Consumer Demand Laboratory - Jeff Friedlander, MEYERS RESEARCH CENTER
- Lois Seidl, MEYERS RESEARCH CENTER
| The Ultimate Integrated Marketing: Bridging the Gap between Brand, Digital and In-Store - Abbey Dryden, PROCTER & GAMBLE
- Suzy Cox, CARLSON MARKETING WORLDWIDE
| The Future of Shopping & Shopping Innovation - Lewis Paine & Mike Kassab, GfK CUSTOM RESEARCH
| Nestlé’s New Merchandising Location Strategy Wins with Retailers
- Russ Onish, DREYER’s GRAND ICE CREAM/ NESTLÉ USA
| | 11:40 | Category Leadership to Transform Consumer Interest to Shopper Purchase | Reinventing the Dairy Department: A Case Study in Leveraging Shopper Insights to Reinvent a Perimeter Department - Scott Dissinger, DAIRY MANAGEMENT, INC.
- Bruce Vierck, RTC
| Getting Persona: How GSK is Busting Silos and Generating a Holistic Understanding of Consumers While Enhancing Retailer Relationships Andrea Harkin, GLAXOSMITHKLINE
| The Future of Online Shopping & Its Impact on Offline - Traci Milholen, WESTFIELD
| | 12:20 | ------------------------------------------------------------------------------------- Lunch ------------------------------------------------------------------------------------- | | 1:00 | ---------------------------------------------------------------- Dessert & Coffee in the Innovation Hall ---------------------------------------------------------------- | | 1:30 | Holistic Solutions on a Global Level: End-to-End Insights to Activation - Brian Berlin, BEAM GLOBAL SPIRITS & WINES
- Tom Moseman, ENVIROSELL
| Accelerating the Activation Process. A Hormel Foods Case Study - Bob Samples & Bob Pepper, HORMEL
| Shopper Insights at the Speed of Business - Ellen Furuya & Michelle Laslo, PEPSICO
- Patricia Hughes, VISION CRITICAL
| CLOSED | | 2:25 | Foundations of Navigation: Tangible Insights in a Virtual Environment - Kim Leintz, KIMBERLY CLARK
- James Sorensen, TNS
| Is there a Secret Formula? Building Point of Purchase Ads that POP! - Karen Gryson, Director, THE COCA-COLA COMPANY
| CLOSED | CLOSED | | 3:10 | Transition to Concluding Keynote | | 3:20 | Concluding Keynote: Trends + Insights = Inspiration |
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