Institute for International Research

When: July 24, 2008, 2:00 PM to 3:00 PM EDT.
Time Zone: Eastern Standard Time (US and Canada)
Cost: FREE

Register here: https://www1.gotomeeting.com/register/658191493

Mention Priority Code:  M2028Web

About the web seminar:

Too often, marketing materials suffer from an insider perspective.  The company is so caught up in the messaging, for instance, that it fails to recognize what will and won’t catch people’s attention and when too much is definitely too much.  In turn, the advertising agency creatives run the risk of getting so close to their execution that how the visuals and  lay-out fill play for people gets lost as the agency understands better or differently from the target market what the agency is trying to communicate.

This webinar tries to help both parties out.  It seeks to back up and take consumers’ point of view. What will they notice?  What’s the window of opportunity and the guidelines for getting attention?  What kind of underlying emotional benefits are key to address?  Those and more insights will be delivered in this presentation.  

What you will learn:
- What are 3 keys to making gaze activity work in your favor?
- How fast does the eye move in connecting the dots of a given layout?
- Other visual, layout design principles of aid in making advertising more effective.
- What are the core motivations that draw people in? 

Speaker:
Dan Hill, President, Sensory Logic  

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific emotional insight consultancy: Sensory Logic, Inc. Inspired by breakthroughs in brain science and facial coding, which correlates facial expressions to specific emotions, Dan challenges traditional ideas of understanding and measuring people’s decision-making process for consumer insight testing.