Institute for International Research

Title:  A Stratigic Approach to Assessing and Planning Your Hispanic Market Initiative

Date:  Thursday, May 22, 2008

Time: 2:00 to 3:00 PM EDT 

Web Seminar Description: 

The growth of the Hispanic population has made it one of the most sought-after market segments in this decade. Because Hispanic purchasing power in the U.S. is estimated to reach as much as $1 trillion by 2007, it is obvious why so many businesses want to capitalize on this growth. 
 
Yet for many companies already targeting this lucrative market segment and for those who are considering it, success is not guaranteed. Even companies with a reputation for well-planned and implemented marketing programs often fail to do the upfront homework, apply the necessary analytical frameworks and set a strong strategic foundation. Consequently, their work results in false starts and initiatives that do not achieve the necessary internal traction.
 
 In this session you will hear an in-depth view of the strategic planning process companies need to apply to effectively create Hispanic market entry strategies that are in sync with not only the environment in which companies compete for a share of this market, but also with their strategic, operational and organizational goals and metrics. 
 

About the presenter:
Terry Soto

President and CEO

Terry Soto is president and CEO of About Marketing Solutions, Inc. and author.  She is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their Hispanic market entry success. Author of numerous articles on Hispanic strategy, Terry was also lead author of the groundbreaking report "Grow with America – Best Practices in Ethnic Marketing and Merchandising." A native of Ecuador, Terry grew up in Los Angeles, California and earned her MBA at Pepperdine University. 

Register now for this webinar at:

https://www1.gotomeeting.com/register/942420093