Agenda at a Glance
Future Trends ‘09 Agenda at a Glance
| Monday, November 2, 2009 | The Global and Tech Flavor | |
| 8:10 |
Registration |
| 8:40 | Welcome from the Symposium Chairperson Interactive Session: Outside In: Using Social Media & Co-Creation to Authenticate Trends and Generate Ideas Jennifer Wong, Founder, Muse |
| 9:00 | KEYNOTE: Happiness and Other Concepts Your Business School Forgot to Mention Tom LaForge, Global Director of Insights, Ideas & Creativity, Coca Cola |
| 9:45 | KEYNOTE: The Culture of We Jean-Marie Shields, Director Global Trends, Starbucks |
| 10:30 | Networking Break |
| 11:00 | Extended Interactive Session:The Road to a Smarter Planet – Conquering Energy Challenges Dr. Andrea Goldberg, Former Vice President, IBM Corporate Market Insights Florence D. Hudson, Energy & Environment Executive, IBM Corporation |
| 12:00 | Driving Change by Going Global Raz Schionning, Director of Web Strategies, American Apparel |
| 12:45 | Lunch |
| 1:45 | The Mistres of Leverage: Crashing Social Networks Trends to Drive Business Growth Kelley Styring, CMO, The Crash Moderns and Author, In Your Purse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile (to be published June 2009) |
| 2:30 | Where We Are, Where We’ve Been, Where We’re Headed Shawn Rorick, Former Director of Marketing, North America Cirque du Soleil |
| 3:15 | Networking Break |
| 3:30 | The Social Network in Your Pocket Mike Arauz, Digital Communications Strategist |
| 4:15 | Small, but Heading for the Big Time: The Future of Nanotechnology in CPG Olga Patel, Innovation Intelligence Manager, Nestle USA |
| 5:00 | Interactive Session Part II: Outside In: Using Social Media & Co-Creation |
| 5:30 | Conclusion of the Symposium |
| Tuesday, November 3, 2009 | Main Conference Day One | ||
| 8:00 | Registration | |
| 8:30 | Opening Remarks from the Conference Chairperson Irma Zandl, President & Consumer Trend Guru, The Zandl Group |
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| 8:45 | KEYNOTE: The Virtualization of America Michael Rogers, Author and Columnist, MSNBC |
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| 9:30 | Instant Innovation: Part I Lynn Casey, Consumer Insight, Trend Guru, Teamnoesis.com |
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| 9:50 | KEYNOTE: To Hell With Sustainability: Why Aim for Less Bad When We All Want More Good? Colin Beavan, Author, Blogger, Activist, No Impact Man |
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| 10:50 | Speed Networking Break | |
| 11:20 | KEYNOTE: Anticipating Market Targets in the Future of Comunities Rick Smyre, President, Futurist, Communities of the Future |
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| 12:05 | Instant Innovation: Part II Lynn Casey, Consumer Insight, Trend Guru, Teamnoesis.com |
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| 12:30 | Lunch | |
| Tools and Proceses to Identify Trends |
Implementing Trends: Innovations & Applications |
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| 1:45- 2:30 | Trends from the Trenches: Tapping Networks to Find the Next Blockbusters Mike Maddock, Founding Partner, Maddock Douglas |
Building a Trend Organization From the Ground Up Anastasia Maier, Senior Trend Manager, Best Buy Christine Hein, Senior Manager, Trend, Best Buy |
| 2:35 – 3:20 | The Toyota Way of Trend Tracking - Cross Organizational Examples for Moving Forward Todd David Blickenstaff, Product Planning, Toyota Motor Sales |
Above the Noise: How Major Brands are Really Listening to Their Consumers in Today’s Noisy Social Media-Sphere Colette Wycech, Director, Market Research, Verizon |
| 3:20 | Networking Break | |
| 3:50 – 4:35 | Addressing a Shift in Key Consumer Values & Applying Them to CPG Marketing Carol Bagnoli, Consumer Insights, Trends & Strategy Team, General Mills |
A Shift to User Centered Design for Innovation: The Competitive Differentiator Bruce Claxton, Senior Director, Design Integration, Motorola |
| 4:40 – 5:25 | Sometimes the Best View of the Future is in the Rear View Mirror: A Common Sense Approach to Trends Research Cathy Garison, Senior Vice President, Frost Banking/ Investments/Insurance |
How to Turn Trend Information into Actionable Intelligence Arnold Brown, Author, Future Think: How to Think Clearly in a Time of Change |
| Wednesday, November 4, 2009 | Main Conference Day Two | ||
| 8:30 | First Day Flashback Irma Zandl, President & Consumer Trend Guru, The Zandl Group |
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| 8:45 | KEYNOTE: The Future Generations and the Top Trends That Will Affect Us Most Jane Buckingham, Founder, Trend Forecaster, Trendera |
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| 9:30 | Instant Innovation: Part III Lynn Casey, Consumer Insight, Trend Guru, Teamnoesis.com |
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| 9:50 | Featured Panel: Using Trends to Drive Innovation Moderator: Piers Fawkes, Founder, Trends Analyst, PSFK Kelley Quain, Senior Director of Marketing Operations, Wal-Mart Paul Taylor, Director, Consumer Planning, Diageo David Rubin, Brand Development Director, Axe, Unilever |
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| 10:35 | Networking Break | |
| 11:00 | KEYNOTE: Open Source Intelligence and Integrated Strategy: Business in the 21st Century Professor Daniel Diermeier, IBM Distinguished Professor of Regulation and Competitive Practice Department of Managerial Economics and Decision Sciences (MEDS) and Director, Kellogg Graduate School of Management, Northwestern University |
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| 11:45 | KEYNOTE: Adjusting Your Strategy With Wild Card Trends Dean Harris, Former CMO, Kayak |
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| 12:30 | Lunch | |
| The Future Trends | Implementing Trends: Innovations and Applications |
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| 1:45- 2:30 | Fresh Focus Details for this session will be shared closer to the event in order to keep the content as up to date as possible. If you would like to speak during this session, please contact Jon Saxe at jsaxe@iirusa.com with more information about the topic you would like to propose. |
Delivering the Future to Different Audiences – Making Trends Actionable for Everyone from Strategy to Design and Product Development Ville Tikka, Senior Futures Specialist, Nokia |
| 2:35 – 3:20 | Researching and Applying Emerging Trends in Fashion, Art & Design Kate Pawlicki, Founder, CEO, Pulp Inc./Pulp Lab |
How Communications Obstacles Provide a Source for Creativity and Demand for Robust ROI Metrics James Daniels, Vice President – Sexual Health Marketing (Trojan brand), Church & Dwight |
| 3:25 – 4:15 | Generations in the Workplace- We Can All Get Along Rebecca Strong, Innovative Consultant, Kimberly-Clark Corporation |
Keeping It Real: Following Macro Trends While Maintaining Authenticity Among Consumers Josh Simon, Co-Founder, President of Marketing, Function Drinks |