Institute for International Research

KICK-OFF KEYNOTE Beyond the Creative Horizon: Respecting & Using Global Trend Information

Sally Lohan, West Coast Editor, WGSN (Worth Global Style Network)

Chairperson's Welcome & Opening Remarks

Jennifer Wong, Innovation Strategist, Muse

Theresa Tran, Director, Communications, JORDAN (a division of Nike, Inc.)

KEYNOTE Lifestyle Trends: How People Live

Colin Cowie, Lifestyle Expert & Event Planner to the Stars

KEYNOTE Understanding the Mind: Why the Current Marketing Model Will Collapse the Market & How to Stop the Cycle

Peter C. Whybrow, M.D., Director, Semel Institute for Neuroscience & Human Behavior, UCLA; Author, "American Mania: When More is Not Enough"

Sense Making, Making Sense of the Future: Global Trends that Will Impact Marketing

Scott Lehman, Senior Director & Regional Director, Philips Design

KEYNOTE Tapping into the Power of the Internet to Advance New Trends

Stephen Nigro, Senior Vice President & General Manager, Graphics & Imaging Business, HP

1:45-2:30 Trending Process from Start to Finish: Getting Trends through the System

Nancy Kosciolek, Strategy and Innovation Director, R&D, General Mills

Carol Bagnoli, Trends Manager, Consumer Insights, General Mills

1:45-2:30 FEATURE Planning for Continuous Innovation: Turning Ideas into Gold

Len Parker, Vice President & Chief Engineer, Xerox Corporation

1:45-2:30 Targeting the Top: Reinventing Your Brand to Win Upscale Consumers

Stephanie Kraus, Vice President, Home, The Walt Disney Company

Elizabeth Litten Miller, Senior Manager, Global Creative, Softlines, The Walt Disney Company

2:35-3:20 A Demographic & Economic Profile of Your Future Global Customer: Where is the Population Growing?

Gina Martin, Financial Economist, Wachovia

2:35-3:20 Translating Trends into Actionable Business Opportunities: Going Beyond New Products to Create New Businesses

Danene Jaffe, Vice President, Consumer Development, Jarden Consumer Solutions (parent company of powerhouse brands like Oster, Mr. Coffee & Sunbeam)

Jennifer Wong, Innovation Strategist, Muse

2:35-3:20 Green With Envy: How to Wow and Win Today's Eco-Passionate Consumer

Corinne Asturias, Sr. Director, Consumer Strategist, Boomers and Home/Garden, Iconoculture

3:50-4:35 Ethnography in Action: Engaging to Understand the World & Create Solutions for People's Needs

Austin Henderson, Director, Research Strategy, Advanced Concepts & Technology, Pitney Bowes

3:50-4:35 Bridging Consumer & Design Trends: Understanding Generational Expectations for Future Living Environments, Products and Services

Maxine Lauer, President & CEO, Sphere Trending

3:50-4:35 Targeting the Inner-Directed Consumer: New Marketing Rules for a New Era

Michael Kallenberger, Consumer Intelligence Manager, Miller Brewing Company

4:40-5:25 A Brave New World: Putting Social Networks to Work. How to engage customers in private online communities to generate insights, intense loyalty and innovation.

Deb Benovitz, Director, Consumer Insights, Cadbury Schweppes

Beth McCarthy, Senior Community Consultant, Communispace

4:40-5:25 Claim-storming in the Sun: How to Generate Consumer-Relevant Claims

Christine Haskins, Creative Process Consultant, Ideas to Go

Elton Hassall, Creative Process Consultant, Ideas to Go

4:40-5:25 Survival of the Fastest

Cheryl Swanson, Principal, Toniq

5:30 KEYNOTE Staying Ahead of Trends: Managing & Reinventing Brand Icons

Sean Dee, Chief Marketing Officer, Hard Rock Café International

Top Trends that Will Change Your World: Infusing Cool into Your Brand

Josh Rubin, Editor in Chief, Coolhunting.com

An Insider's Guide to the Sweet Life: Insights & Themes from a Trend Hunter's Hottest Discoveries

Dannielle Romano, Editor-at-Large, Daily Candy

The Story of SPANX: How New Solutions Differentiated the Product and Maximized Its Draw to Consumers

Laurie Ann Goldman, CEO, Spanx, Inc.

Leveraging Technology's Touchpoints to Reach Youth: The Future of Wireless

Greg Clayman, Vice President, Wireless Operations, MTV Networks

The Store & Shopping Experience of the Future

Ron Pompei, Co-Founder & Creative Director, Pompei A.D.

1:30 – 2:15 Communicating & Reporting Trends to Decision Makers: Convincing Senior Leaders to Buy-In

Florian Peter, CEO, CScout - Global Trends Research

1:30 – 2:15 FEATURE Building a Brand: Leveraging "Trading Up" and "Elevated Design Tastes" Trends to Drive Innovation

Jim Anhut, Senior Vice President, Brand Development, InterContinental Hotels Group

1:30 – 2:15 The Barefoot Home & The New Informality

Marc Vassallo, Author, "The Barefoot Home"

2:20 – 3:05 Keeping Global Trends Fresh & Local

Joanne Horvath, Director, Insights & Foresights, Cadbury Schweppes

Tom Conger, Futurist & Founder, Social Technologies

2:20 – 3:05 Getting Out of Old Routines to Reinvigorate a Brand & Differentiate at the Retail Shelf: A Story of Shape Innovation

Christine Mau, Senior Manager, Packaging Graphics, Kimberly-Clark

2:20 – 3:05 Stretching Your Mind's Eye to Understand the Influence of Color: 2008 Color Forecast

Doty Horn, Director, Color, Benjamin Moore

3:10 – 3:55 Using Forecasting, Scenario Planning & Game Theory to Create a Better Corporate Future

Rom Werran Gayoso, Staff Finance Engineer, Intel Corporation

3:10 – 3:55 Urban Asian Youth

Theresa Tran, Director, Communications, JORDAN (a division of NIKE, Inc.)

3:10 – 3:55 The Future of Work & the Built Environment

Laura Leenhouts, Research Program Manager, Herman Miller Inc.

4:00 CONCLUDING KEYNOTE Business Sustainability: A Competitive Strategy for the 21st Century

Tyler Elm, Senior Director, Corporate Strategy & Business Sustainability, Wal-Mart Stores Inc.