Future Trends
doc title
Symposia
Monday, November 6, 2006
This is just a snapshot of the Symposia.
For full details please download our brochure.
THE SYMPOSIA: Sign up for The Symposia and get access to more than 15 sessions. Attend any session in any symposium you like. Enjoy.
|
B1
| Global Trends Symposium |
| 8:15 |
Welcome from the Global Trends Symposia Chairperson Shari Swan, CEO, Streative Branding |
| 8:30 |
FEATURE Understanding Different Consumer Habits Around the World: Developing Globally, Tweaking Locally & Ensuring Speed to Market Ahmet Baydar, Vice President, Personal Care R&D, Gillette Business Unit, P&G Beauty/Boston Dr. Gordon Guay, Research Fellow, P&G Beauty/Boston |
| 9:15 |
KEYNOTE Creating an Ownable, Global Feel & Voice: Addressing Cultural Issues through Design Stanley Hainsworth, Vice President, Global Creative, Starbucks Coffee Company |
| 10:00 | Coffee Break Hosted by Starbucks |
| 10:30 |
VIEW FROM EUROPE Dare to Share: Ushering Out (The Age Of) Individualism Shari Swan, CEO, Streative Branding; Former Global Marketing Executive, Mexx International; Former Business Director, Reebok International |
| 11:15 |
What Makes Something a Trend? Lessons Learned from a Global Trend Watcher Sheryl Connelly, Global Trends & Futuring Manager, Ford Motor Company |
| 12:00 | Lunch |
| 1:15 |
KEYNOTE 10 Laws of Simplicity: Linking Design, Technology & Business & Life John Maeda, Allen Professor of Media Arts & Sciences, MIT Media Laboratory |
| 2:15 | Book Signing with John Maeda & Networking Break |
| 3:00 |
Global Trending Process: Identifying Differences Between China, India, Africa & Beyond to Turn Megatrends into Opportunities Andrea Goldberg, Vice President, Corporate Market Intelligence, IBM Corporation Aletta Barnard, Manager, Market Analysis & Headlights, IBM Corporation |
| 3:45 |
VIEW FROM BRAZIL Change Worth Noting: Why Latin American's Emerging Economies Urge Special Attention and Customized Communication Lourenço Bustani, General Manager & Head of Strategy, Voltage |
| 4:30 |
Ideas to Inspire Anne Manning, Founding Partner, The Innovation Practice Piers Fawkes, Founder, PSFK |
| 5:15 | End of Symposia |
|
B1
| TECHNOLOGY & COMMUNICATION TRENDS SYMPOSIUM |
| 8:15 |
Welcome from the Technology & Media Trends Symposia Chairperson Andy Hines, Futurist and Senior Director of Consulting, Social Technologies |
| 8:30 |
FEATURE Consumer-Led Innovation: Tapping into the User-Generated Content Craze Cheryl Guerin, Vice President, Interactive and Promotions, MasterCard |
| 9:15 |
The New State of Masculinity: The "Dude-ality" of Today's Man Scott Carlis, Executive Director, Marketing, GQ |
| 10:00 | Coffee Break Hosted by Starbucks |
| 10:30 |
Leveraging Film, Fashion, Art & Music to Get the Attention of the 21- 39 Year Old Demographic Julia Brown, Southeast Regional Director, Gen Art |
| 11:15 |
Embracing the Consumer's Control of Television Viewing Davina Kent, Vice President, National Advertising Sales, TiVo |
| 12:00 | Lunch |
| 1:15 |
KEYNOTE 10 Laws of Simplicity: Linking Design, Technology & Business & Life John Maeda, Allen Professor of Media Arts & Sciences, MIT Media Laboratory |
| 3:00 |
Bridging Old & New Worlds of Brand Building: The Power of Search Penry Price, Eastern Sales Director, Google |
| 3:45 |
Using Blogs to Market to Women Michelle Madhok, President, SheFinds (largest beauty & fashion blog on the Web) |
| 4:30 |
CONCLUDING KEYNOTE CommunicationNation: 5 Crazy Tips for New Era Marketing Chris X. Moloney, Chief Marketing Officer, Scottrade Financial Services |
| 5:15 | End of Symposia |
Bottom menu
Copyright 2003-2006 IIR Holdings, Ltd. All rights Reserved