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Future Trends

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Online Documentation

Online Documentation

This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

  • Click the title of the session
  • You can choose to view the file online or save the file to your computer
  • You can print the files and add them to your other conference materials

GLOBAL TRENDS SYMPOSIUM
Monday, November 6, 2006

Global Trending Process: Identifying Differences Between China, India, Africa & Beyond to Turn Megatrends into Opportunities
Andrea Goldberg, Vice President, Corporate Market Intelligence, IBM Corporation
Aletta Barnard, Manager, Market Analysis & Headlights, IBM Corporation

KEYNOTE - Creating an Ownable, Global Feel & Voice: Addressing Cultural Issues through Design
Stanley Hainsworth, Vice President, Global Creative, Starbucks Coffee Company

Tuesday, November 7, 2006

Ethnography in Action: Engaging to Understand the World & Create Solutions for People's Needs
Austin Henderson, Director, Research Strategy, Advanced Concepts & Technology, Pitney Bowes

KEYNOTE - Tapping into the Power of the Internet to Advance New Trends
Stephen Nigro, Senior Vice President & General Manager, Graphics & Imaging Business, HP

Bridging Consumer & Design Trends: Understanding Generational Expectations for Future Living Environments, Products and Services
Susan Yashinsky, Sphere Trending

Wednesday, November 8, 2006

Communicating & Reporting Trends to Decision Makers: Convincing Senior Leaders to Buy-In
Florian Peter, CEO, CScout - Global Trends Research

Using Forecasting, Scenario Planning & Game Theory to Create a Better Corporate Future
Rom Werran Gayoso, Staff Finance Engineer, Intel Corporation


CONCLUDING KEYNOTE - Business Sustainability: A Competitive Strategy for the 21st Century
Tyler Elm, Senior Director, Corporate Strategy & Business Sustainability, Wal-Mart Stores Inc.

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