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GLOBAL TRENDS SYMPOSIUM
Monday, November 6, 2006
Global Trending Process: Identifying Differences Between China, India, Africa & Beyond to Turn Megatrends into Opportunities
Andrea Goldberg, Vice President, Corporate Market Intelligence, IBM Corporation
Aletta Barnard, Manager, Market Analysis & Headlights, IBM Corporation
KEYNOTE - Creating an Ownable, Global Feel & Voice: Addressing Cultural Issues through Design
Stanley Hainsworth, Vice President, Global Creative, Starbucks Coffee Company
Tuesday, November 7, 2006
Ethnography in Action: Engaging to Understand the World & Create Solutions for People's Needs
Austin Henderson, Director, Research Strategy, Advanced Concepts & Technology, Pitney Bowes
KEYNOTE - Tapping into the Power of the Internet to Advance New Trends
Stephen Nigro, Senior Vice President & General Manager, Graphics & Imaging Business, HP
Bridging Consumer & Design Trends: Understanding Generational Expectations for Future Living Environments, Products and Services
Susan Yashinsky, Sphere Trending
Wednesday, November 8, 2006
Communicating & Reporting Trends to Decision Makers: Convincing Senior Leaders to Buy-In
Florian Peter, CEO, CScout - Global Trends Research
Using Forecasting, Scenario Planning & Game Theory to Create a Better Corporate Future
Rom Werran Gayoso, Staff Finance Engineer, Intel Corporation
CONCLUDING KEYNOTE - Business Sustainability: A Competitive Strategy for the 21st Century
Tyler Elm, Senior Director, Corporate Strategy & Business Sustainability, Wal-Mart Stores Inc.
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