| The Experience
The Experience
The BREAK-OUT SESSIONS. Their BACKSTORIES. And why they MATTER NOW. |
FT 2011 understands you need both PERSONAL and PROFESSIONAL inspiration for success. Keynote general sessions aim to inspire. Afternoon sessions give you the in-depth tools and knowledge to successfully uncover, track, and apply trends.
Here’s some helpful hints on how to decide which sessions are right for you. Stay with one track or jump back and forth. Customize your learnings for maximum impact back at the office.
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The Back Story (what it's about):
How to Uncover trends. Track 1 sessions are designed around the Tools, the Process and the People you need in place to systematically uncover what the trends are and techniques for tracking and translating trends.
Why It Matters Now (who it's for):
Track 1 is designed for attendees responsible for uncovering what trends are, including: Market Research, Customer Insights, Technology, Innovation, Forecasting, & Futures Strategy executives. Day 1 focuses on the tools and the process, and Day 2 takes a look at the people you need to put it all together.
Up Next (who’s speaking):
Uncover trends with insights from Target, Philips, CVS Caremark, PepsiCo, Kraft Foods, New Think, Faurecia, and more.
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The Back Story (what it's about):
How to Action trends. Track 2 sessions take a deeper look at what the trends are now, and how to infuse them into your business, products, and brands now. These are case-based sessions on successful trend integration and implementation.
Why It Matters Now (who it's for):
Track 2 is designed for attendees responsible for using trends to engage current/future customers, including: Brand Engagement, Design, Marketing, Innovation, Brand/Product Management/Development, & Trends executives. Day 1 explores what the current trends are, and Day 2 dives deep into case studies on how to take action.
Up Next (who’s speaking):
Action trends with the help of 3M, Wyndham Worldwide, Kimberly Clark, Merck, Intercontinental Hotels Group, GE Healthcare, Westfield Shopping Centers, and more.
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