Agenda at a Glance
| MONDAY // NOVEMBER 10, 2008 | |
| FULL-DAY ETHNOGRAPHIC ADVENTURE: A workshop combining training & hands-on experience to provide new tools for identifying trends. | |
| 8:15 AM Registration & Coffee | 9:00 AM – 4:00 PM Become a Trend Tracker – An Ethnographic Immersion in South Beach Barbara Perry, Ph.D., & Ruth Sando, Ph.D., Barbara Perry Assocs. |
| SYMPOSIA: You can attend any session in either symposium. Sessions are 40 minutes in length. | |
| 8:15: Registration & Coffee | |
| SYMPOSIA 1: Where will Tech Take You? How the new media and technology environments will power your future | |
| 8:45 Welcome to the symposium! 9:00 Featured Presentation: CompSpeak 2050- The Coming of Age of Talking Computers: The Incredible Innovations and Opportunities William Crossman, Founder and Director, CompSpeak 2050 9:45 The Future of Advertising Janet Gallent, NBC Universal Television Networks 10:30 Reflect and React 11:00 You’ve got the Blog/Online Community/Social Network in Place. Now What? Cassandra Jeyaram, PhD, InterContinental Hotels Group 11:45 Looking for New Inspiration: Blending Nature and Technology Teresa Spafford, Mazda | 12:30 Lunch 1:55 Listening to the Street: Creating New Technology Trends Joe Batista, Hewlett-Packard Co. 2:40 "Content is King"...It's Not about What’s Possible, it's about What’s Relevant Mike Kappitt, Burger King 3:25 Keynote: A New Global Dialog Michael Tchong, Ubercool 4:00 Conclusion of the symposium |
| SYMPOSIA 2: What in the World? Global and environmental changes affecting your brand. | |
| 8:45 Welcome to the symposium! 9:00 Featured Presentation: Asia and Latin America: New Opportunities in a Fast and Flat World José Cordeiro, Chair, Venezuela, The Millennium Project 9:45 Expecting the Unexpected Sheryl Connelly, Ford Motor 10:30 Reflect and React 11:00 Profitable Sustainability: What’s Next in Going Green Filip Brabec, Audi of America 11:40 GreenIndex – A Practical Toolkit: How to Profit from the Environment Awareness without Green Washing Laura Dzelzyte, GreenIndex |
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| TUESDAY // NOVEMBER 11, 2008 | |
| 8:00 Registration 8:30 Welcome from the Conference Chairperson Jennifer Wong, Muse 8:45 Keynote: A Time of Historic, Unprecedented Change: Being Happy with Uncertainty John L. Petersen, The Arlington Institute 9:30 Interactive Session: Collaborate and Turn Trends into Profitable Ideas! Barbara Kwasnicki, Kwas Inc. | 10:15 Reflect and React 10:45 Keynote: Celebrating Analog in a Digital Future Ken Carbone, Co-founder & Chief Creative Director, Carbone Smolan Agency; Author, The Virtuoso: Face to Face with 40 Extraordinary Talents 11:30 Featured Presentation: Consumers’ Motivations: The Quest for Singularity in a Paradoxical Society Jeanine Milillo, Peclers Paris 12:15 Lunch |
| WHAT'S HOT? | WHAT'S NEXT | WHAT NOW? |
1:30 Content Nation: Surviving and Thriving as Social Media Changes Our Lives, Our Work and Our Future
| 1:30 Trends Aren’t Just for Nice Guys Anymore Jill C. Hart, Diageo 2:15 From Unconventional Inspiration to Insights that build brands Mac Renfro & Rick Seibold, Initiator 2:55 Reflect and React 3:25 Seeing the Forest for the Trees Meredith McCain, Marketing Consultant in Corporate Advertising, Aflac | 1:30 Trendscendental Ideation: Creating an internal Trends agency Arun Prabhu, Arla Foods UK 2:15 Achieving Sustainable Customer Driven Innovation – Trends as a Differentiator Trajan Bayly, General Electric Corporation 2:55 Reflect and React 3:25 Listen Up: A Sonic Branding Story Scott Power, Kaiser Permanente, Paul Anthony, Rumblefish |
| 4:10 Featured Presentation: I Believe: How Technology, Magic & Customization Transformed Santa Claus and Evolved an Industry Doug Johnson, General Growth Properties | ||
| 5:00 Drink and Delve Deep Reception | 6:30 Dining and Carousing on South Beach |
| WEDNESDAY // NOVEMBER 12, 2008 | |
8:00 Registration | 10:15 Reflect and React 10:45 Keynote: The Innovator’s Antennae: Switching to Full Sensory Alert for What’s Next Karen A. Morris, AIG 11:30 Panel: Using Trends to Create Change Moderator: Piers Fawkes, PSFK Panelists: Florian Peter, CEO, CScout Inc; Lourenco Bustani, Founding Partner, Mandalah; Maria Vrachnos, Co-founder, peep: Insights and revelations 12:15 Lunch |
| WHAT'S HOT? | WHAT'S NEXT | WHAT NOW? |
1:30 What’s Next: Consumer Trends 2018
| 1:30 Creating a Connection: Delivering on Brand Promise through Outstanding In Store Experience | 1:30 Modest Prophecies: Integrating Foresight, Hindsight and Insight for Near Term Innovation Stokes Jones, Philips Design |
2:15 Closing Keynote: Trends Driving Brand Karma: Why Doing Good is the New Great 2:55 End of FT’08: Drive Transformations | ||