Agenda at a Glance

Agenda at Glance

A Whole New Format for a Whole New Event… Harmonizing Inspiration and Practicality for Implementation
	Day 1 of the World Future Trend Summit focuses on short 25-minute business case presentations from market research, insights, innovation, trends, design, marketing and product development executives. These cases present a realistic view of trends in action and reveal projects that worked, ones that didn't, and what was learned along the way.

High-level Keynotes hit the stage to talk about the newest worldwide trends, insights and innovations. These future-focused leaders will come together to help you fuel successful change at the senior level of your organization.	We have structured unique workshops with key advisors who are prepared to teach you the fundamental elements behind trend implementation and application. From rapid prototyping, to scenario testing and trend trekking we bring you the best in trend analysis and exploration.

Please note: This agenda does not contain session descriptions. Download the full program here for complete conference details.
8:00	Welcome & Opening Remarks Jaspar Roos, ABN AMRO
8:15	Transmedia - Telling Stories Across Multiple Platforms Ben Relles, Head of Programming Strategy, YOUTUBE
9:00	The Regionalization of Food Culture Jose R Costa, BURGER KING CORPORATION
9:25	Juggling Through the Maze of Information to Identify New Trends Len Ferman, BANK OF AMERICA and INTERNATIONAL JUGGLERS ASSOCIATION
9:50	Emerging European Trends Nick Morris, CANVAS8
10:15	Networking & Refreshments Break
10:45	Trend Adaptation Srinivasan Krishnan, UNILEVER
11:10	Business Panel: Dirty little secrets of an S.T.P. (strategic trend partnership) Ali Powell and Ilene Strongin-Garry, IHG Benton Wong and Jennifer Wong, MUSE
11:35	Capitalizing on Healthcare Trends Denise Fletcher, XEROX
12:00	Lunch
1:00	Creating the Future of Brands with the Power of Science Fiction Storytelling Ari Popper, SCIFUTURES Manoj Fenelon, PEPSICO
1:25	The Future is More Predictable Than You Think! Dr. Peter A. Meier, JOHNSON & JOHNSON
1:50	A New Global Future in the Making Andrea Wiegman, SECOND SIGHT MAGAZINE
2:15	Networking & Refreshments Break
2:45	How Communities Needs Have Changed and How Brands Need to Adapt Jason Barrett, MCCANN LONDON
3:15	Conscious Innovation Florian Peter, MANDALAH USA
3:45	Unreasonable Capitalism - Leveraging Markets to Solve Our Greatest Challenges Daniel Epstein, Founder UNREASONABLE INSTITUTE (Open to Summit Participants)
4:30	End of Day 1. Transition to Kick-Off Keynote
4:45	These are Game Changing Days Tom De Blasis, NIKE (Open to All Conference Participants)
5:45	Dinner on Own
7:00-8:00	STORYTELLING: What the Past Has In Store, Expression through Admiration Theo Stegers, WEADMIRE


8:15	Welcome & Opening Remarks Jaspar Roos, ABN AMRO
8:30	OPENING KEYNOTE From Brazil to Brasil Luciana Stein, TRENDWATCHING.COM
9:30	KEYNOTE How Mega Trends Invented in Asia are Changing the Western World Toffael Rashid, LEO BURNETT ASIA PACIFIC
10:30	Networking & Refreshments Break
10:50	KEYNOTE Rethinking Business: How Great Companies Can Become Good Companies Bas Verhart, THNK - THE AMSTERDAM SCHOOL OF CREATIVE LEADERSHIP
11:45	KEYNOTE Innovating with Global Trends Maeve Keane, PDD Jennifer Haggard, GIVAUDAN FLAVORS INC.
12:30	Lunch

TUESDAY WORKSHOPS 1:30 - 4:30PM Please choose one of the three concurrent options
Workshop1	Workshop 2	Workshop 3
Trenz®Walk: Messaging of the Street - Observing Change to Forecast Trends Advisors: Mikel Cirkus, FIRMENICH FLAVORS Steven Van der Kruit, FIRMENICH PERFUMERY	Ethnography: Customer-Centered Foresight and Innovation Advisor: Christian Crews, ANDSPACE CONSULTING Katy Mogal, LOGITECH	Scenario Building: Narratives in Artifacts Advisors: Nijoo Dubey, Faculty, Furniture & Interior Design, NATIONAL INSTITUTE OF DESIGN INDIA Neha Saraswat, LUMIUM INNOVATION INDIA

5:00	A Look into the Future of Telecom Rob van den Dam, IBM INSTITUTE for BUSINESS VALUE (IBV)


WEDNESDAY WORKSHOPS 9:00 - 12:00 PM Please choose one of the three concurrent options
Workshop1	Workshop 2	Workshop 3
Trenz®Walk: Forecasting Colors for the Future Advisors: Mikel Cirkus, FIRMENICH FLAVORS Laurie Pressman, PANTONE	Substantiation: Trend Methodology Advisors: Piers Fawkes, PSFK Jeff Weiner, PSFK	Rapid Prototyping: Design Thinking Advisors: Duleesha Kulasooriya, Deloitte Center for the Edge Nelson Kunkel, Deloitte Digital

12:00	Lunch
1:00	OPENING KEYNOTE Pearlfisher Insight: Defining the Future of Healthy Eating Jonathan Ford, Creative Partner, PEARLFISHER
2:00	KEYNOTE Fast Future - The Rise of the Millennials David D. Burstein, FAST FUTURE: HOW THE MILLLENNIALS ARE SHAPING OUR WORLD
3:00	Networking & Refreshments Break
3:15	KEYNOTE South East Asia, a New Super Power Steven Van der Kruit, FIRMENICH PERFUMERY
4:15	KEYNOTE Evolution of Forecasting & Trends Jaspar Roos, ABN AMRO
5:00	End of the 2012 World Future Trends Summit - We will see you in 2013!

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Agenda at a Glance

Agenda at Glance