Agenda at a Glance

Future Trends ‘09 Agenda at a Glance

Monday, November 2, 2009 | The Global and Tech Flavor
8:10
Registration
8:40Welcome from the Symposium Chairperson
Interactive Session: Outside In: Using Social Media & Co-Creation to Authenticate Trends and Generate Ideas
Jennifer Wong, Founder, Muse
9:00KEYNOTE: Happiness and Other Concepts Your Business School Forgot to Mention
Tom LaForge, Global Director of Insights, Ideas & Creativity, Coca Cola
9:45KEYNOTE: The Culture of We
Jean-Marie Shields, Director Global Trends, Starbucks
10:30Networking Break
11:00Extended Interactive Session:The Road to a Smarter Planet – Conquering Energy Challenges
Dr. Andrea Goldberg, Former Vice President, IBM Corporate Market Insights
Florence D. Hudson, Energy & Environment Executive, IBM Corporation
12:00Driving Change by Going Global
Raz Schionning, Director of Web Strategies, American Apparel
12:45Lunch
1:45The Mistres of Leverage: Crashing Social Networks Trends to Drive Business Growth
Kelley Styring, CMO, The Pink Spiders and Author, In Your Purse: Archaeology of the American Handbag and
In Your Car: Road Trip through the American Automobile (to be published June 2009)
2:30Where We Are, Where We’ve Been, Where We’re Headed
Shawn Rorick, Director of Marketing, North America Cirque du Soleil
3:15Networking Break
3:30The Social Network in Your Pocket
Mike Arauz, Digital Communications Strategist
4:15Small, but Heading for the Big Time: The Future of Nanotechnology in CPG
Olga Patel, Innovation Intelligence Manager, Nestle USA
5:00Interactive Session Part II: Outside In: Using Social Media & Co-Creation
5:30Conclusion of the Symposium

Tuesday, November 3, 2009 | Main Conference Day One
8:00Registration
8:30Opening Remarks from the Conference Chairperson
Irma Zandl, President & Consumer Trend Guru, The Zandl Group
8:45 KEYNOTE: The Future Generations and the Top Trends That Will Affect Us Most
Jane Buckingham, Founder, Trend Forecaster, Trendera
9:30Instant Innovation: Part I
9:50KEYNOTE: To Hell With Sustainability: Why Aim for Less Bad When We All Want More Good?
Colin Beavan, Author, Blogger, Activist, No Impact Man
10:50Speed Networking Break
11:20KEYNOTE: Anticipating Market Targets in the Future of Comunities
Rick Smyre, President, Futurist, Communities of the Future
12:05Instant Innovation: Part II
12:30Lunch
 Tools and Proceses
to Identify Trends
Implementing Trends:
Innovations & Applications
1:45- 2:30Trends from the Trenches: Tapping Networks to Find the Next Blockbusters
Mike Maddock, Founding Partner, Maddock Douglas
Building a Trend Organization From the Ground Up
Jin Chang, Senior Director, Trend, Best Buy
Christine Hein, Senior Manager, Trend, Best Buy
2:35 – 3:20The Toyota Way of Trend Tracking - Cross Organizational Examples for Moving Forward
Todd David Blickenstaff, Product Planning, Toyota
Motor Sales
How to Turn Trend Information into Actionable Intelligence
Arnold Brown, Author, Future Think: How to Think Clearly in a
Time of Change
3:20 Networking Break
3:50 – 4:35Fresh Focus
Details for this session will be shared closer to the event in order to keep the content as up to date as possible. If you would like to speak during this session, please contact Jon Saxe at jsaxe@iirusa.com with more information about the topic you would like to propose.
A Shift to User Centered Design for Innovation: The Competitive Differentiator
Bruce Claxton, Senior Director, Design Integration, Motorola
4:40 – 5:25Sometimes the Best View of the Future is in the Rear
View Mirror: A Common Sense Approach to Trends Research

Cathy Garison, Senior Vice President, Frost Banking/
Investments/Insurance
What Now? Measuring the Impact of Trends at
your Organization

Kathie Thomas, Director of Innovation, Fleishman-Hillard

Wednesday, November 4, 2009 | Main Conference Day Two
8:30First Day Flashback
Irma Zandl, President & Consumer Trend Guru, The Zandl Group
8:45KEYNOTE: The Virtualization of America
Michael Rogers, Author and Columnist, MSNBC
9:30Instant Innovation: Part III
9:50Featured Panel: Using Trends to Drive Innovation
Moderator: Piers Fawkes, Founder, Trends Analyst, PSFK
Kelley Quain, Senior Director of Marketing Operations, Wal-Mart
Paul Taylor, Director, Consumer Planning, Diageo
David Rubin, Brand Development Director, Axe, Unilever
10:35Networking Break
11:00KEYNOTE: Open Source Intelligence and Integrated Strategy: Business in the 21st Century
Professor Daniel Diermeier, IBM Distinguished Professor of Regulation and Competitive Practice Department of Managerial
Economics and Decision Sciences (MEDS) and Director, Kellogg Graduate School of Management, Northwestern University
11:45KEYNOTE: Adjusting Your Strategy With Wild Card Trends
Dean Harris, Former CMO, Kayak
12:30Lunch
 The Future TrendsImplementing Trends:
Innovations and Applications
1:45- 2:30Addressing a Shift in Key Consumer Values & Applying Them to CPG Marketing
Carol Bagnoli, Consumer Insights, Trends & Strategy
Team, General Mills
Delivering the Future to Different Audiences – Making Trends Actionable for Everyone from Strategy to Design and Product Development
Ville Tikka, Senior Futures Specialist, Nokia
2:35 – 3:20Researching and Applying Emerging Trends in Fashion, Art & Design
Kate Pawlicki, Founder, CEO, Pulp Inc./Pulp Lab
How Communications Obstacles Provide a Source for Creativity and Demand for Robust ROI Metrics
James Daniels, Vice President – Sexual Health Marketing
(Trojan brand), Church & Dwight
3:25 – 4:15Life Stages - Baby Boomers and Gen X and Y
Rebecca Strong, Innovative Consultant,
Kimberly-Clark Corporation
Keeping It Real: Following Macro Trends While Maintaining Authenticity Among Consumers
Josh Simon, Co-Founder, President of Marketing,
Function Drinks