Agenda at a Glance

SUNDAY // NOVEMBER 09, 2008
HALF DAY WORKSHOPS: Embark on your conference experience starting Sunday, with three-hour in-depth workshops that are interactive & experiential.
12:30 PM
Registration
1:00 - 4:00 PM
Channel Your Own “Brand Girl”

Barbara Kwasnicki, Creative Strategist, Kwas Inc
1:00 - 4:00 PM
The Tribalization of Business: Realizing the Transformational Possibilities of Online Communities & Social Networks

Lois Kelly & Francois Gossieaux, Beeline Labs

MONDAY // NOVEMBER 10, 2008
FULL-DAY ETHNOGRAPHIC ADVENTURE: A workshop combining training & hands-on experience to provide new tools for identifying trends.
8:15 AM
Registration & Coffee
9:00 AM – 4:00 PM
Become a Trend Tracker – An Ethnographic Immersion in South Beach
Barbara Perry, Ph.D., & Ruth Sando, Ph.D., Barbara Perry Assocs.
SYMPOSIA: You can attend any session in either symposium. Sessions are 40 minutes in length.
8:15: Registration & Coffee
SYMPOSIA 1: Where will Tech Take You? How the new media and technology environments will power your future
8:45 Welcome to the symposium!

9:00 Featured Presentation: CompSpeak 2050
William Crossman, Founder and Director, CompSpeak 2050

9:45 The Future of Advertising
Janet Gallent, NBC Universal Television Networks

10:30 Reflect and React

11:00
You’ve got the Blog/Online Community/Social Network in Place. Now What?
Cassandra Jeyaram, PhD, InterContinental Hotels Group

11:45 Hot Topic



12:30
Lunch

1:55 Listening to the Street: Creating New Technology Trends
Joe Batista, Hewlett-Packard Co.

2:40 "Content is King"...It's Not about What’s Possible, it's about What’s Relevant
Mike Kappitt, Burger King

3:25 Looking for New Inspiration: Blending Nature and Technology
Teresa Spafford, Mazda

4:00 Conclusion of the symposium
SYMPOSIA 2: What in the World? Global and environmental changes affecting your brand.
8:45 Welcome to the symposium!

9:00 Featured Presentation:
Asia and Latin America: New Opportunities in a Fast and Flat World

José Cordeiro, Chair, Venezuela, The Millennium Project

9:45
Innovation from Global Aging Trends
Valerie Patrick Ph.D., Bayer

10:30
Reflect and React

11:00
A New Global Dialog
Michael Tchong, Ubercool

11:40 GreenIndex – A Practical Toolkit: How to Profit from the Environment Awareness without Green Washing
Laura Dzelzyte, GreenIndex


12:30
Lunch


1:55 Hot Topic


2:40 Using Multiple Sales Channels to Deliver a Healthy Message Globally
Bruce Call, Tahitian Noni International


3:25 Profitable Sustainability: What’s Next in Going Green
Filip Brabec, Audi of America


4:00 Conclusion of the symposium

TUESDAY // NOVEMBER 11, 2008
8:00 Registration

8:30 Welcome from the Conference Chairperson
Jennifer Wong, Muse

8:45 Keynote: A Time of Historic, Unprecedented Change: Being Happy with Uncertainty
John L. Petersen, The Arlington Institute

9:30 Interactive Session: Collaborate and Turn Trends into Profitable Ideas!
10:15 Reflect and React

10:45 Keynote: The Luxury Consumer: Traveling by Private Jet, Made Easy
Brian Pope, Virgin Charter

11:30 Featured Presentation: Consumers’ Motivations: The Quest for Singularity in a Paradoxical Society
Jeanine Milillo, Peclers Paris

12:15 Lunch
WHAT'S HOT?WHAT'S NEXTWHAT NOW?
1:30 Cooperative Consumption: Bringing Social to Social-Networking
Stephen Arbib, President, Commuto Inc.

2:15 YoCos, WOMBATs, Little Emperors and Star Children: How the Global Generation is Redefining the Consumer Landscape
Jeff Yang & Valeria Piaggio, Iconoculture

2:55 Reflect and React

3:25 The Boys Are Alright (Mostly): Five Consumer Segments of the Modern Man
Kimberly Maxwell, Spike

1:30 Trends Aren’t Just for Nice Guys Anymore
Jill C. Hart, Diageo


2:15
From Unconventional Inspiration to Insights that build brands
Mac Renfro & Rick Seibold, Initiator


2:55
Reflect and React

3:25 Seeing the Forest for the Trees
Meredith McCain, Marketing Consultant in Corporate Advertising, Aflac

1:30 Trendscendental Ideation: Creating an internal Trends agency
Arun Prabhu, Arla Foods UK

2:15 Achieving Sustainable Customer Driven
Innovation – Trends as a Differentiator

Shahira Raineri, General Electric Corporation


2:55
Reflect and React

3:25 Listen Up: A Sonic Branding Story
Scott Power, Kaiser Permanente
4:10 Featured Presentation: I Believe: How Technology, Magic & Customization Transformed Santa Claus and Evolved an Industry
         Doug Johnson, General Growth Properties
5:00 Drink and Delve Deep Reception6:30 Dining and Carousing on South Beach
WEDNESDAY // NOVEMBER 12, 2008
8:00 Registration

8:30 Day 1 Recap from the Conference Chairperson
Jennifer Wong, Muse

8:45 Keynote: Drive Transformation
Jeff Rosensweig, Director, Global Perspectives Program, Goizueta Business School, Emory University

9:45 Interactive Session: Experiential Journeys: Defining Your Brand
Sean Gibbons & Ted Mendez, Barton G.



10:30
Reflect and React

11:00 Keynote: The Innovator’s Antennae: Switching to Full Sensory Alert for What’s Next
Karen A. Morris, AIG

11:45 Panel: Using Trends to Create Change
Moderator: Piers Fawkes, PSFK
Panelists: Florian Peter, CEO, CScout Inc; Lourenco Bustani, Founding Partner, Mandalah; Maria Vrachnos, Co-founder, peep: Insights and revelations works
12:30 Lunch
WHAT'S HOT?WHAT'S NEXTWHAT NOW?

1:30 What’s Next: Consumer Trends 2018
Don Abraham, Social Technologies



2:15
Trends Driving Brand Karma: Why Doing Good is the New Great
Jeffrey Diskin, Hilton Hotels Corporation

1:30 Creating a Connection: Delivering on Brand Promise through Outstanding In Store Experience
James Damian, Best Buy Co., Inc.

2:15 Collaboration to Drive Innovation
Yasmin Siddiqi, DuPont
1:30 Modest Prophecies: Integrating Foresight, Hindsight and Insight for Near Term Innovation
Stokes Jones, Philips Design

2:15 Are You Ready for What’s Next: Anticipating The Future of Work
Daniel W. Rasmus, Microsoft Corporation
2:55 End of FT’08: Drive Transformations