10:45 - 11:25 Translating New Trends into a Classic Brand to Stay Ahead of the Curve
Richard Dickson, Senior Vice President of Marketing, Media and Entertainment,Worldwide, Mattel

Barbie® is the most popular fashion-themed doll in the world, the No. 1 property in the toy industry, an entertainment powerhouse with Barbie-branded websites receive more than 65 million monthly visits worldwide. This session will explore the evolution of Barbie®, how the brand has remained ahead of the curve and what the brand is doing to continually translate current trends into innovative, fresh concepts and initiatives that speak to the authenticity of the lifestyle brand.

Present - 18m

11:30 - 12:10 How Scenario Planning Can Help You Develop a Plausible and Believable View on How the Future Could Evolve for Your Industry
Randy Voss, Senior Manager, Strategy and Business Development, Food Stream Solutions, Whirlpool Corporation

12:10 - 1:30 Lunch and trend download: Speakers host trend topic tables

1:30 - 2:10 3M Innovation by Design: Less is Most
Dale Bohnert, Manager, 3M Corporate Identity, Design & Communications, 3M

Managing and building a global, multi-billion dollar brand is difficult enough without scores of visual identities camouflaging your brand's identity, confusing your customers, and draining your precious resources.  Perhaps it's time to call a "time out" on reinventing the wheel?

In this session, you will learn how a small core team of 3M'ers have collaborated with their external partners and, as a result, begun to turn the tide at 3M.  You will learn the power of building a system that is:

• Easy to understand and implement, resulting in savings in time and money for both your organization AND (get this!) for your partners externally

• Easy to teach, resulting in more focused brand activities internally (ie., a brand that everyone in your organization can understand and communicate!)

... and most importantly ...

• Easy to recognize and connect with, resulting in heightened brand awareness and, ultimately, more loyal customers

Present - 18m

2:15 - 2:55 Sustainability in Marketing & Design
Alexander Isley, Creative Director and Partner, Alexander Isley Inc.

Sustainable principles are not only environmentally friendly and socially responsible, sustainability is currently a hot topic – and it is more than just a trend. Sustainability is now a "price of entry" consideration that must be made in marketing design as well as in management practice. Promoting sustainable design and marketing practices is socially responsible, but can, in some circumstances, be profitable too.