3:15 – 4:00
PM

WEB 2.0 || Unlocking Cool: Innovation Frameworks and Viral Trends
Jeremy Gutsche, Chief Trend Hunter, TrendHunter.com;
Director, Consumer Lending Business and Innovation Imperative, Capital One Canada

Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context. There are consistent patterns of cool inherent in all successful innovations. Learn from Jeremy – publisher of TREND HUNTER Magazine, globe trotter, and head of the competitive strategy and innovation group at a fast-growing financial institution- as he reveals how to UNLOCK COOL for competitive advantage.

(this session is open to attendees of the all-day Symposia on Monday)

4:15 – 5:00
PM

MAKING THINGS BETTER|| Change The World Or Go Home
Piers Fawkes, Leading Trends Specialist; Founder, PSFK

As a futurist, your role is the most critical to your organization – to understand the future and inspire your colleagues and partners to make things better: better for your customers, better for your company, better for everyone. Piers - one of the world's leading trends specialists providing fresh ideas and inspiration for the readers of his sites and the clients of his consultancy business - will share 5 key trends to inspire us … and tell you how to start making things better.

5:00 – 5:45
PM

CULTURAL SIGNPOSTS|| From Survival of the Fastest to the Thriving of the Fastest: Lifestyles in the Next Decade
Cheryl Swanson, Principal, Toniq

Don't just survive, thrive. This fascinating session - led by an expert in cultural anthropology, consumer trends, marketing and design, and the psychology of symbolism and color – hits on the following provocative points: *What will matter most in a socio-cultural context: the macro trends that will shape the next decade? * What the next decade looks like: cultural "signposts" and visual vocabularies * The role of brands in the next decade * Impact on branding and brand visual/sensory language

8:30 – 8:45
AM

GETTING MOVING|| Greetings and Perspectives from Your Host
Randy Voss, Senior Manager, Strategy and Business Development, Food Stream Solutions, Whirlpool Corporation

8:45 – 9:30
AM

POSSIBILITY VS. PROBABILITY|| Technology Futures: Identifying How Technology Will Impact Society in 2030
Tim Jones, Principal, Innovaro (UK)

Global organizations need to better understand potential futures over the usual horizon. While come companies have their own view of what will happen within their sector, the reality is that significant future innovation will happen at the convergence of different technologies and spaces. Companies and governments facing major challenges or seeking to grow their businesses need to identify the major future opportunities outside their current activities: They need to be able to differentiate between possibility and probability so that they can make intelligent bets.

o How do major organizations identify the big future opportunities outside their usual radar?
o How do the best companies clarify what is probable vs. what is possible?
o How does Shell use this approach to highlight major future opportunities inside and outside the energy arena?
o How is the same approach proven in Shell being applied in other sectors such as food, FMCG and telecoms?

9:30 – 10:15
AM

HUMANITY|| From the Boomtown Rats to Live8: Lessons on Conviction & Connection
Sir Bob Geldof, Singer, Songwriter, Entrepreneur and Activist behind Live Aid/8

Bob Geldof is one of the world's most recognizable humanitarians, a driving force behind efforts to provide long-term and sustainable solutions to world hunger and poverty, and also an internationally successful new media entrepreneur. His work has touched the lives of millions of people. From his days as the lead singer and songwriter for the Boomtown Rats, through his production of the classic single "Do They Know It's Christmas?", and the subsequent Live Aid concerts, to the recent Live8 shows, as well as the creation of such television shows as "Survivor", his talent, determination and eloquence have propelled him time and time again to the forefront of popular consciousness. Learn from one of the greatest leaders of our time about conviction, connection and making things happen.

3:35 – 4:15
PM

SUSTAINABLE HAPPINESS|| Positive Psychology: The Science of Happiness
Tal Ben-Shahar, Professor of the largest course at Harvard University on "Positive Psychology", Author, "Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment"

In large parts of the world, wealth is increasing, while emotional wellbeing is on the decline. To understand and deal with this phenomenon, we need to understand the nature of happiness, and then explore ways to enhance levels of wellbeing—for the individual and for society. Positive Psychology, "the scientific study of optimal human functioning," provides practical tools for better living. This new subfield within psychology is unique in that it creates a bridge between the Ivory Tower and Main Street—making rigorous academic ideas accessible to all.

4:15 – 5:15
PM

INSPIRING & INFORMING|| HGTV Trendsmart Brainstrust
Amy Innerfield, Research Director, Consumer Insights, Scripps/HGTV
Susan Leonard, Ph.D., Martin Frankel Associates
Jennifer Wong, Innovation Strategist, Muse
Ilyce Glink, Financial/Real Estate Journalist and Radio Host
Josh Rubin, Founder, Coolhunting.com

HGTV is the original pioneer in shelter category on TV. The network has maintained its long head start for several years and continues to be a top-five cable network. In this interactive session HGTV will share the story of how & why they created their diverse Trendsmart Advisory board that was originally inspired by an idea generated at the 2005 Future Trends conference.

In this highly interactive session you'll get a chance to inter face with the Trendsmart Braintrust & HGTV as they explain the following:
o how they found their experts and put together the panel
o why the panel is so diverse
o how the Trendsmart Braintrust inspires & informs their media out let & senior management
o how the information generated gets communicated throughout the organization
o What are the challenges and rewards of this process

8:30 – 9:15
AM

COMMERCE & DESIGN|| LIVE AUDIENCE POLLING & DISCUSSION - Where We've Been & Where We're Going: A Look at Emerging Trends in the Global Retail Industry
Patrick Rodmell, President, Watt International

Want to know the top emerging trends impacting the global retail industry today and some of the innovative ways retailers are addressing them? You're in luck. Patrick will also do a quick review of the past few years to see which trends proved to be 'real' and which were the result of passing fads, in the hopes of identifying how to differentiate one from the other.

oThe top trends emerging in the retail industry including holistic branding, self education, the green movement and sustainability
o Some innovative ways to address emerging trends
o How do identify a 'real' trend as opposed to a fad - and how we can learn from past mistakes

9:15 -10:00
AM

BREAKTHROUGH IDEAS|| Be Sticky: Transforming the Way You Communicate Ideas
Dan Heath, Best-selling Co-Author, Made to Stick: Why Some Ideas Survive and Others Die; Director, Duke Corporate Education

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Dan Heath tackles head-on these vexing questions. He'll reveal the anatomy of ideas that "stick" and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating "curiosity gaps."

2:10 – 2:50
PM

CULTURE, POLITICS & ECONOMIC LIFE|| The Economics Behind Giving: What Makes Leaders Fulfilled in Life and Work?

Arthur C. Brooks, Professor of Public Administration, Syracuse University; Author, Who Really Cares

Arthur is an expert on public policy and economics who has published extensively on social entrepreneurship and the connections between culture, politics and economic life.  A behavioral economist by training, he has written  three books on the social and economic value of charitable giving.  He's working on a book that explores the relationship between values and happiness - what makes leaders happy and fulfilled in life and work.

2:50 – 3:30

PM

POPULATION GROWTH|| The Superlongevity Revolution and the Advance Toward 400 Million
Michael Zey, Executive Director, Expansionary Institute; Professor of Management, Montclair State University; Author, The Ageless Society and The Future Factor: Forces Transforming Human Destiny

While it is generally acknowledged that the world's population will grow throughout the 21st century, this increase will be unevenly distributed among nations and geographic regions. For instance, the populations of Russia and Europe will contract, while those of the United States and India will rapidly grow. The U.S. population officially reached 300 million in 2006, and is projected to exceed 400 million by 2050. The Superlongevity Revolution, the radical extension of the human lifespan brought on by breakthroughs in biotechnology, caloric restriction, genetic engineering, and stem cell science, could accelerate the timetable by substantially reducing its death rate.
   
This session focuses on the opportunities and challenges that rapid population growth presents. In the 21st century, countries with growing populations have enormous economic and political advantages, not the least of which is their relatively young and expanding base of producers and consumers. In this presentation, the speaker shows that in order to fully tap the full potential of this expanding population base, these countries must develop an advanced transportation system to facilitate internal population migration, maintain a firm commitment to technological progress and robust economic growth, and improve their technological and scientific training infrastructure. They must also introduce policies permitting the rapid development and implementation of new technologies and pharmaceutical breakthroughs, such as growth hormones, smart pills, and nanotechnology, which will better enable their citizens to contribute to the economy throughout their lives.